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What is Website Optimisation?

What is Website Optimisation?

March 14, 2024

It goes without saying that the significance of a strong online presence cannot be overstated for businesses. Central to establishing this presence is the process of website optimisation, often interchangeably used with the term search engine optimisation (SEO). This alignment isn’t coincidental; it underscores a fundamental truth about modern web strategy: optimising a website effectively

Does PPC Impact SEO Rankings?

Does PPC Impact SEO Rankings?

February 29, 2024

As you may already know, two main strategies dominate digital marketing for boosting website traffic. These are Pay-Per-Click (PPC) advertising and Organic Search Engine Optimisation (SEO). Understanding these concepts is crucial for any business or individual looking to enhance their online presence.  Potential clients often ask us whether running a PPC campaign can influence a

Bespoke Website Design vs Pre-Built Themes

Bespoke Website Design vs Pre-Built Themes

February 22, 2024

When it comes to website development, we are regularly asked why we only provide bespoke website designs on WordPress rather than taking advantage of the many pre-built themes available. This article explains why, as we delve into the advantages of WordPress websites while emphasising why a bespoke WordPress site is the better investment for long-term