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September 5, 2024
Creating a website is just the first step in establishing an online presence. The real challenge begins with driving traffic to that website, which is essential for generating leads, increasing sales, and building brand authority. Despite the often-cited advice of “build it, and they will come,” many website owners face the frustration of having an …
August 27, 2024
One term that is regularly mentioned when discussing online marketing is “Domain Authority” (DA). But how crucial is Domain Authority to your overall SEO performance? In this article, we delve into Domain Authority, look at how it influences your website’s rankings, and whether it should be a key focus in your SEO strategy. What is …
July 30, 2024
As digital marketers and website owners, we understand the importance of tracking and analysing our web traffic to make informed decisions. Google Analytics (also referred to as GA) has been a staple tool for this purpose, but it’s not the only option available. Whether it’s due to privacy concerns, data ownership issues, or simply looking …
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