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Bespoke Website Design vs Pre-Built Themes

Bespoke Website Design vs Pre-Built Themes

February 22, 2024

When it comes to website development, we are regularly asked why we only provide bespoke website designs on WordPress rather than taking advantage of the many pre-built themes available. This article explains why, as we delve into the advantages of WordPress websites while emphasising why a bespoke WordPress site is the better investment for long-term

Google Display Network - The Pros and Cons

Google Display Network – The Pros and Cons

February 13, 2024

The Google Display Network (GDN) is a useful tool for companies trying to increase online conversions.This is mainly due to the network reaching over 90% of Internet users worldwide, including websites, apps, and videos where ads can appear. In this article, we explore the pros and cons of leveraging the Google Display Network to drive

Why Experience Plays a Key Role in SEO

Why Experience Plays a Key Role in SEO

February 8, 2024

In the early 2000s, SEO was in its infancy. Search engines like Google, Yahoo, and MSN were becoming the primary means for internet users to find information online, but the algorithms powering these search engines were relatively basic. Fast-forward two decades, and the SEO industry has experienced remarkable growth, evolving from a relatively niche practice