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    Latest News

    Google Analytics - GA4 Integration

    Switch to GA4, or Google will do it for you

    February 3, 2023

    From March 2023, webmasters should create their GA4 properties, or Google plan to automatically configure them for you. For months now, Google have been telling us that their Universal tracking will stop processing data on 1st July 2023, but they have now sent out an email telling webmasters that, if they have not migrated their …

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    Google Change “Remove Redundant Keywords” Recommendations

    Google Change “Remove Redundant Keywords” Recommendations

    January 6, 2023

    If you run PPC ads on Google, you may have recently received an email from the company outlining its new policy regarding redundant keywords. So, what’s changed? Before, the “Remove redundant keywords” recommendations suggested redundant keywords within the same ad groups, allowing you to make improvements to your campaign. However, this change sees Google removing …

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    Youtube Handles are set to launch on November 14th 2022

    YouTube Handles Coming Soon

    October 21, 2022

    YouTube Handles Coming Soon YouTube has announced that it will be introducing handles to make it easier for members of the community to find and connect with each other. The handle will be unique to the user’s channel and will allow other YouTube members to tag you in comments, community posts, and more. The ability …

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