Increase Conversions with Google Shopping Ads

Whilst a Google Ads Search Network campaign can certainly be an effective way of reaching out to potential new customers and gaining more enquiries and sales, if you have an e-commerce website that sells a relatively wide range of products (particularly branded ones) then a Google Ads Shopping campaign is almost guaranteed to generate better returns. In most cases, a Google Ads Shopping campaign will not only bring you a greater number of sales, but in our experience, it will generally produce a higher ROI than a Search Network campaign ever will.

Having a product appear within the paid Google Shopping listings when someone searches for it by name or product code on Google means that all of the relevant product info – including an image of the product from your website along with the price that it is available for  – is presented to the potential customer at precisely the time that they are looking to purchase it.

As certified Google Shopping Management experts, our team boosts extensive experience in the creation of high-performing shopping campaigns. Our focus is firmly placed on achieving the best possible return on ad spend (ROAS), whilst minimising the average cost-per-click (CPC). This results in budget management that you can trust to drive additional conversions your way.


Our Google Shopping Management Services Include

Campaign Creation & Set-Up
Daily Campaign Management
Budget Management
Technical SEO
Campaign Optimisation Focused on Conversions/ROI
Ongoing Adjustments to Achieve Campaign Goals
Reporting and Analysis

How Google Shopping Advertising Works

Only those potential customers who decide that this is the product that they are looking for and are happy to pay the price you are advertsing the product for are likely to click on your product listing to visit your website. This makes these visitors some of the highest quality ones that an e-commerce website can receive. It is perhaps no surprise then that we often see conversion rates for Google Ads Shopping campaigns that are 2-3 times higher than even the most effective Search Network campaigns that are advertising the same products.

There are some additional requirements before a Google Shopping campaign can be created. Firstly, a Google Shopping campaign does require a Google Merchant Center account and a functioning product data feed to populate the Google Ads Shopping campaign with products.

Setting up a Merchant Center account, along with configuring a product feed and ensuring that all of the necessary individual product data that Google insists upon is being included, can be quite daunting for many e-commerce store owners. However, it is well worth the effort, particularly as having your products listed within Google’s Merchant Center not only makes them eligible for use in a Google Shopping campaign, but also now allows you to have the products included, for free, within Google’s Free Product Listings (previously referred to as “Surfaces across Google”). This sees the products gain additional, free exposure across a range of Google’s platforms.

Jump 2 IT Media are experienced in all aspects of Google Ads Shopping campaign management and we can even help with the creation of the necessary product feeds and advise on the best way for this to be generated by your website’s e-commerce platform.

We are Proud to be Google Ads Certified

Google Ads Certified

Did you Know;

If you are seeking more online sales, Google Shopping is the place to be. Research shows that Shopping campaigns drive 76% of retail search ad spend, and generate 85% of all clicks on Google Ads or Google Shopping campaigns.

OUR GOOGLE SHOPPING SERVICES IN ACTION

Complete Aquatics - SEO Services at Jump 2 IT Media

21.5%

INCREASE IN MONTHLY ROI

18%

DECREASE IN MONTHLY BUDGET

Find out how the Jump 2 IT Media team achieved a 21.5% increase in monthly ROI despite the budget reducing by 18%.

92%

INCREASE IN ONLINE SALES

3%

INCREASED MONTHLY SPEND

Learn how we achieved a 92% increase in Google Shopping sales despite the monthly budget only rising by 3%.

500%

RISE IN ONLINE SALES

890%

INCREASE IN REVENUE

Discover how we achieved a huge 500% rise in online sales and an 890% jump in revenue via this Google Shopping campaign.

What is Google Shopping?

Google Shopping, formerly known as Google Product Search, Google Goods Products, and Froogle, is a Google service developed by Craig Nevill-Manning that enables users to search for products on online shopping websites and easily compare prices from various retailers.

When it comes to sponsored advertising of any type, you want to know that your money is being used wisely and to its full potential. As a Google Shopping Agency, we believe in starting with data and analysing competitor and industry trends to ensure that the best possible plan is put in place to enable you to achieve a fantastic ROI.

Proven Results

Since establishing in 2007, the Jump 2 IT Media team has developed a proven track record in producing highly profitable results for a range of clients across a wide range of industries, both in the UK and further afield, including the United States, Australia, Singapore, France, and Spain.

OUR REGULAR REPORTS WILL KEEP YOU UPDATED

Jump 2 IT Media’s Google Shopping management service is tailored around your individual business plan. We identify the potential online growth of your business followed by carrying out extensive research and planning. The result is an effective, vibrant, and intricate online marketing strategy that is designed to ensure your success on the leading search engines.

We believe in providing full transparency across our Google Shopping management services, which is why you will be provided with comprehensive monthly reports that detail the performance of your campaigns, the enhancements that we have made to enhance their production, and our recommendations to drive further conversions going forward.

FAQs

Where Do You Offer Your Services?

All of our SEO, website design, social media management, PPC management, Google Shopping management, and additional digital marketing services are offered to clients local to our offices – Derby, Burton, Swadlincote and Ashby – through to the whole of the UK. We even have a number of clients based in the United States, Australia, and Singapore.

How Long Does it Take Until Our Ads are Live?

Depending on whether you have a Google Shopping feed in place, we can usually get your ads up and running on the same day as receiving approval to carry out the work.

How Do I Pay for the Campaign?

We set up the campaign so that your credit/debit card is charged for the running of the ads themselves, which provides you with the confidence that 100% of your chosen budget is put towards gaining clicks. We then invoice you for the cost of carrying out the daily management of your campaign, which will have been agreed before proceeding with the work.

Do I Have to Sign a Contract?

Absolutely not. All of our Google Shopping management and digital marketing services are entirely contract free.

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