We were contacted by the developer of Eclipse Automotive’s new website, who said that the company were looking to improve their organic presence on Google due to a limited number of enquiries being acquired through the internet.
As a result, our challenge was to increase their organic visibility on Google for a wide range of relevant keyword searches, as well as ensuring that this led to a higher volume of enquiries and sales being recorded.
Since then, we have been working closely with the Eclipse Automotive team in a relationship that dates back to 2016.
As soon as the new Eclipse Automotive website launched, our team carried out a number of onsite SEO improvements to ensure that all key pages met Google’s latest search engine algorithm requirements. This ranged from the basics – such as enhancing all Meta data – to improving the keyword density levels, building up the authority of the pages via effective link building tactics, engaging in social media activity to increase company awareness even further and much more.
Visits into the Eclipse Automotive website have increased by 93%, with organic visits rising by over 76% and social media referrals rising by a huge 448%. This has resulted in a higher volume of online enquiries being recorded (+61%), whilst additional enquiries and sales have also been gained via telephone and directly through social media.
Further to this, the success of their SEO campaign has resulted in a higher volume of users accessing Eclipse’s main product page, with the ‘Jaltest Software’ page achieving 102% more views during March 2018 than it did during the same month in 2016.
The Google PPC campaign also achieved significant improvements, as we brought down their average cost-per-click by 60%, whilst monthly conversions increased by a huge 220%.
The social media management campaign has also enabled Eclipse to reach a wider online audience than ever before, which has seen Facebook visits increase by 709%, whilst social media enquiries have more than doubled since additional focus was placed on improving the company’s presence on the various social media networks.
“We couldn’t be more delighted with the work that the Jump 2 IT Media team have carried out over the past two years. Not only are we achieving our highest ever positions on Google, but those visits are leading to enquiries and sales being received, which is, after all, the most important thing.
We have been highly impressed by the work of Jump 2 IT Media. They have been the perfect media
Further to that, the guys are also extremely honest, transparent and clear in their objectives, whilst also being a pleasure to work alongside.”
Dave Rees – Co-Director – Eclipse Automotive Technology Ltd