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From March 2023, webmasters should create their GA4 properties, or Google plan to automatically configure them for you. For months now, Google have been telling us that their Universal tracking will stop processing data on 1st July 2023, but they have now sent out an email telling webmasters that, if they have not migrated their …

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If you run PPC ads on Google, you may have recently received an email from the company outlining its new policy regarding redundant keywords. So, what’s changed? Before, the “Remove redundant keywords” recommendations suggested redundant keywords within the same ad groups, allowing you to make improvements to your campaign. However, this change sees Google removing …

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YouTube Handles Coming Soon YouTube has announced that it will be introducing handles to make it easier for members of the community to find and connect with each other. The handle will be unique to the user’s channel and will allow other YouTube members to tag you in comments, community posts, and more. The ability …

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Although many SEO specialists understand the value and importance of deleting old pages from a website, there are still many companies that we speak to that have been advised by their chosen digital marketing agency that removing dated content is a bad idea. It’s not. Imagine that your website is a garden, and all the …

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Elon Musk – the world’s richest man – has agreed a deal to buy Twitter for a huge $44bn, around £35bn, subject to shareholder’s approval. As you would expect, this has resulted in the Twitter world exploding with various thoughts on the first changes that he is likely to oversee. Of course, none of us …

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A new year often brings plenty of changes to our individual lives but aiming to do better from a business perspective is also vital to many of us that run our own businesses. This can relate to anything from becoming more environmentally friendly to taking on new staff members but, of course, the most common …

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Apple recently announced that the iOS 14 update will directly impact how Facebook is able to receive and process conversion events from the social media giant’s various management and tracking tools, including Facebook Pixel. The end-users that will be affected by the changes include those who optimise, target and report on web conversion events across …

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At Jump 2 IT Media, we’d love the opportunity to help as many local businesses prosper in 2021 as possible and, we think, that by supporting each other we really can achieve great things. That’s why we are now offering a completely FREE SEO analysis report for any business based within a 10-mile radius of …

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The results are in and it is no surprise the learn that google.com was the most visited website by online users within the UK during 2020. Directly behind Google.com were the usual suspects too, with YouTube taking up second place and Facebook claiming the bronze. Top 10 UK Websites By Traffic & Users in 2020: Google.com Youtube.com …

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Google have recently confirmed, via their Twitter @searchliaison account, that they now “consider passages from pages as an additional ranking factor.” What does this mean? Simply put, this change allows content writers and SEO specialists to create content in a way that better meets the requirements of their target audiences. Instead of writing an entire article that …

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