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Optimising a website for the healthcare industry involves following the same key principles that are required for improving the online visibility of a website in any industry. This includes implementing strategies that improve search engine visibility, user experience, and trustworthiness. Here, we take a closer look at some key steps that you must follow to …
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Domain Authority (DA) is a metric that was originally developed by Moz, an industry-leading SEO software company. It is used to estimate the overall authority or credibility of a website domain in search engine rankings. A website’s DA score is measured on a scale of 1 to 100, with higher scores indicating a greater potential …
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Unique Content is King If you are aware of SEO (search engine optimisation), you may already know that unique content is a key element in the overall process. However, if you are new to the industry and have only recently started to optimise your website, here are a few of the key reasons why unique …
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A digital marketing agency can provide a variety of benefits to businesses looking to improve their online presence and grow their customer base. Here are some of the main reasons why businesses use digital marketing agencies, such as Jump 2 IT Media: Expertise: A digital marketing agency typically has a team of professionals with specialised …
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In a recent interview with The Wall Street Journal, Sundar Pichai discussed the future of link-based search. According to Google CEO Sundar Pichai, the Google search experience “will evolve substantively over the next decade,” with the search engine giant having to meet the needs of online users. This may mean the end of link-based search, …
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As a business owner, it’s crucial to have effective advertising campaigns, and Google Ad campaigns have proven to be one of the most efficient methods available in the market today. With more than 3.5 billion searches conducted on Google daily, it’s an excellent platform to reach a broader audience in a highly targeted manner. However, …
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If you are new to the SEO industry, you might have seen the term SERPs being mentioned. This abbreviation simply means Search Engine Results Pages, which are seen by online users after they have carried out a keyword search on Google, or any other search engine. SERPs include organic search results, PPC results, Local listings, …
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Google Shopping campaigns are a great tool for e-commerce businesses that want to increase their online visibility and generate more profits. Through these campaigns, online retailers can promote their products directly to potential customers in the most efficient way possible. Helping them to reach the right audience at the right time with relevant product information. …
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The update is Google’s first algorithm update in 2023 and the first in more than six months. Google have announced that it has rolled out its first algorithm core update since September 2022. Although it can take up to 2 weeks to fully launch worldwide, webmasters are already noticing changes to their organic rankings. What …
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Initially launched on mobile search in October 2022, the search listings update is now live on desktop. After testing the desktop version since November 2022, Google has now rolled out the site names, updated favicons, and sponsored labels on its desktop search results. If you remember before, the search results simply listed the website URL, …
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