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Once considered one of the most vital aspects of a healthy SEO campaign, Metadata is now one of many essential areas of a website that need to be improved to drive high rankings on the search engines. The question we are often asked though is whether metadata is still as important for SEO as it …
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Although SEO is a long-term process, there are a number of quick wins that can help improve your website’s visibility in search engine results. While these tactics may not provide long-term sustainable growth, they can offer some immediate organic ranking improvements. Here are some of the fastest SEO wins that you can implement: Optimise your …
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It goes without saying that social media has become an integral part of our lives, providing a platform for sharing thoughts, ideas, and information. While Twitter has been a prominent player in this space for over a decade, a new contender has emerged that could potentially redefine the way we engage with social media conversations: …
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When it comes to running a cost-effective Google Ads campaign, we know that every click matters. This is why it is essential that your campaign is set up in the most effective possible. The best PPC campaigns require careful planning, monitoring, and optimisation, but many advertisers make common mistakes that hinder the performance and effectiveness …
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It goes without saying that in today’s digital world, search engine optimisation (SEO) has become an indispensable tool for businesses aiming to establish a strong online presence. A recent study has shed light on the significance of securing a prominent position on Google’s first page, highlighting that a staggering 91% of website traffic in 2021 …
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In the world of digital marketing, Facebook Ads has become a powerhouse, offering businesses an effective means of reaching and engaging their target audience. With its expansive user base, sophisticated targeting capabilities, and advanced analytics, Facebook Ads has garnered widespread popularity. However, it’s crucial to explore alternative advertising platforms to ensure a comprehensive marketing strategy. …
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One of the most common questions that we are asked is “What is a canonical tag?” and “How does it help with SEO?”. In this article, we explain all. A canonical tag, also known as a canonical link element or rel=”canonical”, is an HTML attribute used to specify the preferred version of a web page …
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Optimising a website for the healthcare industry involves following the same key principles that are required for improving the online visibility of a website in any industry. This includes implementing strategies that improve search engine visibility, user experience, and trustworthiness. Here, we take a closer look at some key steps that you must follow to …
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Domain Authority (DA) is a metric that was originally developed by Moz, an industry-leading SEO software company. It is used to estimate the overall authority or credibility of a website domain in search engine rankings. A website’s DA score is measured on a scale of 1 to 100, with higher scores indicating a greater potential …
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Unique Content is King If you are aware of SEO (search engine optimisation), you may already know that unique content is a key element in the overall process. However, if you are new to the industry and have only recently started to optimise your website, here are a few of the key reasons why unique …
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