ppc management

5 Tips for Great PPC Management

5 Tips for Great PPC Management

PPC Management at its Most Effective If you run a Google Ads campaign or any other form of pay-per-click marketing, this article will provide you with some great insights into how to maximise your budget and performance. The value of running a PPC campaign lies in its ability to deliver fast results by targeting specific

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Does PPC Impact SEO Rankings?

Does PPC Impact SEO Rankings?

As you may already know, two main strategies dominate digital marketing for boosting website traffic. These are Pay-Per-Click (PPC) advertising and Organic Search Engine Optimisation (SEO). Understanding these concepts is crucial for any business or individual looking to enhance their online presence.  Potential clients often ask us whether running a PPC campaign can influence a

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Google Display Network – The Pros and Cons

Google Display Network – The Pros and Cons

The Google Display Network (GDN) is a useful tool for companies trying to increase online conversions.This is mainly due to the network reaching over 90% of Internet users worldwide, including websites, apps, and videos where ads can appear. In this article, we explore the pros and cons of leveraging the Google Display Network to drive

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Understanding Google Ads Quality Score

Understanding Google Ads Quality Score

In the world of digital marketing, Google Ads is one of the leading tools available to businesses to promote their products and services to their chosen online audience. Central to the success of any Google Ads campaign is Quality Score – a metric that holds the key to improving campaign performance and maximising return on

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Common Google Ads Mistakes

Common Google Ads Mistakes

When it comes to running a cost-effective Google Ads campaign, we know that every click matters. This is why it is essential that your campaign is set up in the most effective possible. The best PPC campaigns require careful planning, monitoring, and optimisation, but many advertisers make common mistakes that hinder the performance and effectiveness

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The Benefits of Facebook Ads

The Benefits of Facebook Ads

In the world of digital marketing, Facebook Ads has become a powerhouse, offering businesses an effective means of reaching and engaging their target audience. With its expansive user base, sophisticated targeting capabilities, and advanced analytics, Facebook Ads has garnered widespread popularity. However, it’s crucial to explore alternative advertising platforms to ensure a comprehensive marketing strategy.

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What are the Benefits of Using a Digital Marketing Agency?

What are the Benefits of Using a Digital Marketing Agency?

A digital marketing agency can provide a variety of benefits to businesses looking to improve their online presence and grow their customer base. Here are some of the main reasons why businesses use digital marketing agencies, such as Jump 2 IT Media: Expertise: A digital marketing agency typically has a team of professionals with specialised

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How a Business Can Create Effective Google Ads

How a Business Can Create Effective Google Ads

As a business owner, it’s crucial to have effective advertising campaigns, and Google Ad campaigns have proven to be one of the most efficient methods available in the market today. With more than 3.5 billion searches conducted on Google daily, it’s an excellent platform to reach a broader audience in a highly targeted manner. However,

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What are SERPs in SEO?

What are SERPs in SEO?

If you are new to the SEO industry, you might have seen the term SERPs being mentioned. This abbreviation simply means Search Engine Results Pages, which are seen by online users after they have carried out a keyword search on Google, or any other search engine. SERPs include organic search results, PPC results, Local listings,

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The Importance of Tracking Your Sales for Google Shopping Campaigns

The Importance of Tracking Your Sales for Google Shopping Campaigns

Google Shopping campaigns are a great tool for e-commerce businesses that want to increase their online visibility and generate more profits. Through these campaigns, online retailers can promote their products directly to potential customers in the most efficient way possible. Helping them to reach the right audience at the right time with relevant product information.

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