When it comes to running a cost-effective Google Ads campaign, we know that every click matters. This is why it is essential that your campaign is set up in the most effective possible.
The best PPC campaigns require careful planning, monitoring, and optimisation, but many advertisers make common mistakes that hinder the performance and effectiveness of their campaigns.
In this article, we will explore some of these pitfalls and discuss why it’s beneficial to partner with a PPC (Pay-Per-Click) specialist company to manage your Google Ads campaign.
The Most Common Mistakes Include:
Poor Keyword Selection:
One of the most common mistakes advertisers make is selecting the wrong keywords. Choosing keywords that are too broad or unrelated to your business can result in wasted ad spend and low-quality traffic.
At Jump 2 IT Media, we have extensive experience in conducting thorough keyword research, identifying relevant keywords, and optimising campaigns to target the right audience. We can help you select high-intent keywords that drive qualified leads and maximise your return on investment (ROI).
Neglecting Ad Copy and Landing Page Optimisation:
Creating compelling ad copy and optimising landing pages are crucial for driving conversions. Many advertisers overlook the importance of crafting persuasive ad copy that aligns with user intent and showcases unique selling propositions. Furthermore, poorly optimised landing pages can lead to high bounce rates and low conversion rates.
Enlisting the help of a specialist PPC company can help you create engaging ad copy, perform A/B testing, and optimise landing pages to improve the overall campaign performance.
Inadequate Tracking and Analysis:
Without proper tracking and analysis, it becomes challenging to measure the success of your Google Ads campaign accurately. Lack of tracking can lead to an inability to identify underperforming keywords, ads, or campaigns, resulting in wasted ad spend.
Experienced PPC specialists will understand the importance of tracking metrics such as click-through rates (CTRs), conversion rates, and cost per acquisition (CPA).
At Jump 2 IT Media, we leverage advanced analytics tools to monitor performance, make data-driven decisions, and continuously optimise your campaign for better results. In short, we treat your budget as if it was our own to ensure that you achieve the results that you desire.
Improper Budget Management:
Setting an appropriate budget is crucial to ensure your ads reach the right audience without exhausting your resources. Many advertisers either set unrealistic budgets or fail to allocate their budgets effectively across campaigns and ad groups. This can lead to overspending or insufficient exposure.
PPC specialist companies have experience in managing budgets efficiently, optimising bidding strategies, and maximizing the impact of your ad spend. They can help you allocate your budget wisely to achieve your advertising goals.
Lack of Regular Campaign Monitoring and Optimisation:
In order to run a successful Google Ads campaign, it requires continuous monitoring and optimisation. However, this is an area that many users forget about. Instead, after they have created the campaign, they tend to let them look after themselves, resulting in them underperforming, and potential opportunities for improvement being missed.
A PPC specialist company, such as Jump 2 IT Media, dedicates time and resources to monitor your campaigns, identify areas for improvement, and implement necessary adjustments. Our expertise in campaign optimisation ensures that your ads remain effective and drive results over time.
And don’t forget that you should always choose a Google Ads Certified Partner for added confidence and security in the work being carried out for you.
Why Use Jump 2 IT Media?
The goal of our PPC management service is to minimise wasted clicks. This ensures that your budget is spent as efficiently as possible to increase ROI.
When every click costs you money, every click matters. This is why we treat your budget as if it was our own.
We precisely target the search terms that your potential customers will be using. This helps your campaign to generate high quality traffic, leading to increased enquiries and sales for your business.
Established way back in 2007, Jump 2 IT Media are an award-winning digital marketing agency in Derby. We are a Google Ads Certified Partner and have a vast knowledge of all things pay-per-click.
Contact us today to find out how we can help your website succeed online.