Award-Winning Digital Marketing Services for Healthcare Providers
The way in which users find healthcare services have evolved massively over recent years. A quick search on Google enables them to find exactly what they are looking for, whether it’s locally or nationally. This all means that the user has more choice than ever before.
A comprehensive, well-crafted healthcare digital marketing strategy will enable your website to successfully reach your target audience. Leading to greater visitor and conversion levels.
Jump 2 IT Media has a wealth of experience working within the healthcare sector. Our experienced team have created bespoke SEO and PPC campaigns for private hospitals, addiction and mental health clinics, paediatric consultants, podiatrists, and more.
We also excel in providing bespoke website design and development services that boast in-built on-page and technical SEO to the highest specification.
OUR CLIENTS INCLUDE..
The SEO principals that need to be put in place for a healthcare website are the same as any industry website. Google focuses on hundreds of different elements when considering what websites should rank on its first page. These individual elements all come under the three main areas. These are on-site SEO, off-site SEO, and technical SEO.
A well optimised website will have a well thought-out, comprehensive digital marketing strategy in place, which will usually consist of SEO and PPC campaigns, social media marketing, and a mobile-friendly website to combine a strategic attack to make you stand out from your competitors.
Read our article on How to Optimise Your Website for the Healthcare Industry to find out more.
The aim of website optimisation is to enhance a site’s visibility and rankings in search engine results pages -SERPs. This should lead to an increase in organic (non-paid) traffic into its webpages by making it more relevant and appealing to search engines.
Search engines, such as Google, Bing, and Yahoo, use complex algorithms to determine the relevance and quality of webpages when responding to user search queries. SEO techniques aim to align a website’s content, structure, and other factors with these algorithms, ultimately improving its chances of ranking higher in search results.
“I have been working with Jump 2 IT Media for the past 12 months and have been extremely pleased with the level of service that they offer. The team are very supportive, knowledgeable, and accessible. Their excellent communication skills set a good base for a positive partnership, and more importantly, they have been fundamental in helping our organisation build brand awareness amongst our target audience and, in turn, grow.”
Michael Hunter – Business Development Manager
One Hatfield Hospital – One Healthcare
Healthcare PPC Management
Whether you have an existing presence on the Google Ads platform or you are looking to take the plunge and advertise your healthcare products or services for the first time, our Google Ads management team can create campaigns that are more cost effective and lead to higher conversion rates for your business.
In an ever more competitive online environment creating an effective pay-per-click campaign is essential if a company if going to increase its ROI, but running a successful campaign also requires some knowledge of the products and services being advertised. This is why, before we even begin putting up your campaign, our PPC management team takes the time to comprehensively research your sector and target market.
Our healthcare PPC management service aims to cut down on unnecessary clicks, making sure that your money is used as effectively as possible and raising the potential ROI that your campaigns may produce.
Every click counts when each one costs money. For this reason, we handle your pay-per-click budget as if it were our own and make sure to use it in the best ways to maximise website conversions.
Due to around 95% of all search traffic taking place on Google, a large proportion of our PPC campaigns are carried out through Google Ads. This makes sure that your ads are reaching a wider, and more effective, audience, leading to greater conversion rates.
“Having used at least 6 SEO companies, I was recommended Jump 2 IT Media by one of my customers. Initially sceptical, it took just one meeting with Jamie and Rob to appreciate that their service was on a completely different, and higher, level.
We meet regularly and have long debriefs (optional) on what has been achieved and what is needed to maintain or improve my positioning. In addition, I receive the most detailed reports written in simple to understand language with very useful graphs and histograms.
Since employing Jump 2 IT Media, I have not only greatly reduced my Google Ads spend but my ‘natural’ listing has improved to the point where I am normally in No. 1 position in a highly competitive and international field. Nothing is too much trouble for these guys – they deserve every success.”
Keith Burns – Managing Director – Admit Services
Healthcare Web Design
Having an attractive, mobile-friendly and highly accessible website is vital when it comes to having a successful digital marketing campaign.
With so much choice now available to online users, it is essential that your website stands out ahead of your competitors. This is where our bespoke healthcare web design service comes into its own.
All of our bespoke web designs are fully responsive and mobile-friendly which means that your website will not only exceed your visitor’s expectations but surpass them, whilst they also meeting Google’s latest search algorithm requirements, perfect for achieving great organic rankings on Google via effective search engine optimisation.
All our website designs are built entirely from scratch. We never use pre-built templates because this leads to boggy coding that negatively impacts the overall performance of your website and reduces conversion rates. Instead, we discuss the vision you have for your new website and build it from the ground up, perfectly matching your design requirements and surpassing your expectations in every other way.
Our team has experience building healthcare websites across a multitude of platforms. This includes WordPress, WooCommerce, Prestashop, Joomla, Magento, OpenCart, Zencart and OSCommerce. However, due to the sheer flexibility of WordPress website design, we encourage our clients to use this platform. For ecommerce, WooCommerce is quickly becoming our firm favourite.
Healthcare Digital Marketing FAQs
Why Use a Healthcare Digital Marketing Agency?
A healthcare digital marketing agency can provide a variety of benefits to businesses looking to improve their online presence, grow their customer base, and improve their ROI. Some of the main reasons to use Jump 2 IT Media for your SEO, PPC, and web design requirements include specialist expertise, access to the latest technology, measurable results, and cost-effectiveness.
What Healthcare Providers Would Benefit From Digital Marketing?
An effective SEO and PPC management campaign can benefit healthcare specialists across a wide range of industries. This includes healthcare providers, such as hospitals, clinics, and private consultants and GPs. Other companies include pharmaceutical companies, health insurance providers, medical device manufacturers, healthcare technology specialists, and more.
Why Use Jump 2 IT Media?
Established in 2007, Jump 2 IT Media is a forward-thinking team of experienced, creative and driven digital marketing experts with a strong desire for success. Our pure focus is placed on helping clients to achieve their online potential and raising their visibility, awareness and success through our tailored, creative and highly detailed range of digital marketing services.
Our passion for success has helped our team to achieve results that we are truly proud of, and this desire for further success is stronger than ever before.
Where are you based?
We are based in Derby, but we work with clients throughout the UK and Internationally. We regularly hold face-to-face or online meetings with our clients, which helps to strengthen the performance of the campaign and helps create a stronger relationship, too.