SEO

Common SEO Mistakes

Common SEO Mistakes

The complexity of SEO can often lead to mistakes that hurt a website’s ranking rather than help it. In this article, we take a closer look at the top 10 SEO mistakes that webmasters make when undertaking an online marketing campaign: Ignoring User Experience (UX): SEO is about more than just appealing to search engines;

Read More

What is Google Local Pack?

What is Google Local Pack?

In recent years, Google’s “Local Pack” has become a vital tool for companies aiming to attract potential customers. Particularly in the UK, this feature has garnered a reputation for its effectiveness, boasting a higher click-through rate (CTR) compared to global averages.  This article delves into the mechanics of Google’s Local Pack and the process for

Read More

Does PPC Impact SEO Rankings?

Does PPC Impact SEO Rankings?

As you may already know, two main strategies dominate digital marketing for boosting website traffic. These are Pay-Per-Click (PPC) advertising and Organic Search Engine Optimisation (SEO). Understanding these concepts is crucial for any business or individual looking to enhance their online presence.  Potential clients often ask us whether running a PPC campaign can influence a

Read More

Why Experience Plays a Key Role in SEO

Why Experience Plays a Key Role in SEO

In the early 2000s, SEO was in its infancy. Search engines like Google, Yahoo, and MSN were becoming the primary means for internet users to find information online, but the algorithms powering these search engines were relatively basic. Fast-forward two decades, and the SEO industry has experienced remarkable growth, evolving from a relatively niche practice

Read More

Can AI Created Content Aid SEO Performance?

Can AI Created Content Aid SEO Performance?

Undoubtedly, AI-created content has a place in the SEO industry. Still, as Artificial Intelligence reshapes how content is produced, distributed, and consumed, we want to know whether it will aid or hinder organic ranking performance. For digital marketing agencies and webmasters seeking innovative ways to engage audiences and enhance online visibility, AI-produced copy is a

Read More

Funny SEO Stories

Funny SEO Stories

The Search Engine Optimisation (SEO) industry is constantly evolving, and change sometimes leads to humorous anecdotes. Here are a few funny SEO stories from recent times. Traffic Infestation: A pest control firm employed an SEO expert to enhance their website. After a few weeks, the client called, thrilled with the exponential growth in website traffic.

Read More

How ChatGPT Can Improve SEO Performance

How ChatGPT Can Improve SEO Performance

ChatGPT is one of the most divisive technologies to ever impact the SEO industry. Though this innovative conversational AI is very different from conventional chatbots. It marks a huge evolution in how we approach optimisation, with knowledge and adapability fueled by technology. While ChatGPT changed the way we think about SEO, its real power is

Read More

How to Improve Local SEO Performance

How to Improve Local SEO Performance

If you own a local business, you already know how important it is for people in your target area to be aware of the services that you provide. However, whether you are a new business or established 30 years ago, it can be difficult to reach new customers. Local SEO services though, might provide you

Read More

Google Reduces the Visibility of HowTo and FAQ Rich Results in Search

Google Reduces the Visibility of HowTo and FAQ Rich Results in Search

Websites are bracing themselves for a drop in organic traffic, as Google has announced that it will be showing fewer rich results in its search results. This specifically relates to the search engine showing less FAQ rich results across the search result snippets and restricting How-To rich results to desktop devices. This update is planned

Read More

Is Metadata Still Important for SEO?

Is Metadata Still Important for SEO?

Once considered one of the most vital aspects of a healthy SEO campaign, Metadata is now one of many essential areas of a website that need to be improved to drive high rankings on the search engines. The question we are often asked though is whether metadata is still as important for SEO as it

Read More