It goes without saying that social media has become an integral part of our lives, providing a platform for sharing thoughts, ideas, and information. While Twitter has been a prominent player in this space for over a decade, a new contender has emerged that could potentially redefine the way we engage with social media conversations: Threads by Meta.

In this article, we explain what Threads is, how it compares to Twitter, and discuss the potential pros and cons that make Threads a strong candidate for challenging Twitter’s place in this social media driven world.

What is Threads by Meta?

Threads is a social media platform developed by Meta (formerly Facebook), aiming to offer a more organised and structured approach to online conversations. It introduces a threaded conversation model, allowing users to engage in discussions within a hierarchical structure rather than the traditional linear format seen on platforms like Twitter.

The app has been previously pitched as a “friendly” rival to Twitter, which was bought by Elon Musk in October 2022.

According to Meta’s chief, Mark Zuckerberg, thirty million users signed up to the newly launched Threads app on its first day, making it a hugely encouraging start.

Comparing Threads to Twitter:

Conversation Organisation: One of the primary distinctions between Threads and Twitter is the way conversations are organised. Threads presents discussions in a threaded format, where responses to a post or comment are connected in a logical hierarchy. This structure ensures a more coherent and organised experience for users, making it easier to follow conversations and reducing clutter.

In contrast, Twitter’s linear model often leads to disjointed and fragmented conversations, especially in popular threads. This can make it challenging to track replies and understand the context, resulting in a less satisfying user experience.

Contextual Depth: Threads excels in providing contextual depth by allowing users to explore a conversation’s entire hierarchy. Users can easily follow the main thread and also expand any individual sub-thread to delve into detailed discussions. This depth offers a more comprehensive understanding of the conversation, enabling users to engage more meaningfully.

Twitter, on the other hand, primarily focuses on brevity and limited character counts, which can hinder in-depth discussions. While Twitter does offer limited threading capabilities, the lack of a hierarchical structure often limits the clarity and depth of conversations.

Pros and Cons of Threads:


Enhanced Organisation: Threads’ threaded structure allows for more organised and coherent conversations, enabling users to navigate discussions effortlessly.

Contextual Depth: The hierarchical format of Threads facilitates in-depth exploration of conversations, promoting a more comprehensive understanding.

Reduced Clutter: By organising conversations hierarchically, Threads minimises clutter and improves the overall user experience.


Adoption Challenges: As Threads is a brand new social media platform, it is likely to face hurdles in gaining widespread adoption and building a substantial user base.

Familiarity Bias: Twitter has an established user base and a strong brand presence, making it challenging for Threads to attract users away from a platform they are already comfortable with.

Could Threads be the end of Twitter?

While it is premature to declare the demise of Twitter, Threads by Meta certainly has the potential to disrupt the social media landscape. The enhanced organisation, contextual depth, and reduced clutter offered by Threads address some of the limitations of Twitter’s conversational model. However, Threads will need to overcome the challenges of user adoption and navigate the strong brand loyalty of Twitter users to gain significant traction.

In Summary

Threads by Meta presents a promising alternative to the conventional social media conversation model, offering a more organised, in-depth, and clutter-free experience. While it is too early to predict the end of Twitter, Threads has the potential to revolutionise the way we engage in online conversations. As social media platforms evolve, the competition between Threads and Twitter will likely fuel innovation, ultimately benefiting users with more diverse and improved online conversation experiences.

So, are you likely to make the switch to Meta’s Threads app, or are you happy to stick with Twitter?

You can download the Threads app now on iOS and Android across more than 100 countries.

To do so, simply search and download the ‘Threads, an Instagram app’ from your mobile store and follow the simple instructions.

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