Domain Authority (DA) is a metric that was originally developed by Moz, an industry-leading SEO software company. It is used to estimate the overall authority or credibility of a website domain in search engine rankings.

A website’s DA score is measured on a scale of 1 to 100, with higher scores indicating a greater potential for ranking more effectively in search engine results.

There are several factors that contribute to the calculation of Domain Authority. These include the number and quality of inbound links pointing to a domain, the popularity and relevance of the linking domains, and other factors related to Moz’s algorithm.

The metric is especially useful when analysing your website against a competitors. There is no such thing as a ‘good’ or a ‘bad’ DA score though. For example, your website may have an authority score of 70/100, which may seem good, but if your competitors have a higher score, then yours could be classed as ‘bad’. Whether your score is positive or negative all depends on how it compares to your online competitors.

You may have a low score, but if it is superior to your competitors, feel free to consider it as being ‘good’. It’s all relative.

It is also important to note that Domain Authority isn’t a number that search engines like Google directly employ. Instead, it’s a proprietary metric established by Moz to reflect the authority of a domain.

While it can be useful in determining the relative strength of a domain, it should not be seen as an absolute indicator of a website’s search engine rankings or capacity to draw organic traffic.

Search engine algorithms are complex and take into account a large number of variables other than just domain authority.

Who are we?

Jump 2 IT Media is an award-winning SEO company that has been providing bespoke services to our clients since 2007. We work alongside businesses across all industries throughout the UK and internationally.

Latest News

Cookie Consent Mode V2

Understanding the Impact of Cookie Consent Mode V2

November 26, 2024

If you’ve noticed a drop in website visits and conversions reported in Google Analytics 4 (GA4) compared to previous years, you’re not alone. This trend is often linked to the implementation of Cookie Consent Mode V2 on websites and reflects a broader push toward compliance with privacy regulations and the protection of user data. In

Evolution of SEO

From 2004 to 2024 – The Evolution of SEO

November 12, 2024

In the early days of SEO (Search Engine Optimisation), the landscape was a bit like the Wild West – simple, relatively unregulated, and ripe for experimentation. Fast forward to 2024, and the game has completely changed. For anyone in the world of digital marketing, SEO is now a major strategic focus, requiring technical finesse, constant

Magnifying glass looking over the word 'Keyword'.

Broad Keywords – The Most Common SEO Mistake

October 30, 2024

When it comes to SEO, it is clear that there any many mistakes that can be made that lead to organic ranking restrictions. However, we find that the most common mistake made by businesses is targeting overly broad keywords rather than focusing on specific, high-intent keywords. This mistake can severely impact a website’s organic ranking