So, you’ve got some Google Ads campaigns running (or are about to launch them), and you’re looking for PPC tools that will really boost performance — whether that’s in terms of ROI, lower costs, better CTR, or just making your life easier.
Here’s a rundown of five fantastic PPC tools that are proven to help Google Ads perform better. We break each one down simply, explain what it does, give you an idea of cost, and why it’s worth knowing about.
Optmyzr
What it is:
A powerful PPC management platform built for serious advertisers — agencies, in-house teams, retailers, freelancers — anyone who wants more automation and sharper insights into Google Ads (and other platforms).
Key features:
- Rule-based automation (for bids, budgets, alerts)
- Detailed reporting, anomaly detection, auction/competitor insights
- Supports Search, Shopping, Performance Max, Responsive Search Ads
- Multi-account dashboards — very helpful if you’re managing many campaigns
Cost:
- Starts at around £160/month for accounts with up to £8,000 monthly ad spend.
- As spend increases, pricing goes up proportionally (e.g. £225/month for up to £40k, £325/month for up to £200k), with enterprise pricing beyond that.
- Offers a 14-day free trial, and different editions depending on needs.
Why it’s recommended:
Because it saves time through automation, gives in-depth audit and optimisation capabilities, and is flexible enough to grow with your ad budget.
Adalysis
What it is:
A PPC auditing and optimisation platform designed to simplify complex Google Ads accounts. You’ll get insights, alerts, suggested changes — and often, the ability to apply improvements with a click.
Key features:
- 40+ PPC tools: keyword analysis, bid/budget management, quality score analysis, search-term monitoring, landing page insights, A/B testing
- Automated health audits and rule-based alerts (e.g. spelling errors, duplicated keywords, poor-performing ads)
- Quality Score “priority list” helps you focus on fixable issues first
Cost:
- Pricing starts at approximately £115/month.
- Offers a 30-day free trial so you can explore its features before committing.
Why it’s recommended:
It gives you actionable insights fast. If your day involves scrubbing accounts, finding the things that matter most, and rolling out fixes — this one’s a time-saver and highly valued by agencies and solo managers alike.
Semrush – Advertising Toolkit
What it is:
A well-known, all-round marketing suite. The Advertising Toolkit section specifically focuses on PPC — keyword research, competitor tracking, ad tracking, and campaign performance.
Key features:
- “Keyword Magic” for discovering high-potential keywords with search volume and CPC data
- “Keyword Gap” feature to see what your competitors are targeting that you aren’t
- Also handles ad copy tracking, display ads, PLA campaigns, and more
Cost:
- Plans start at around £110/month for the Pro plan (includes the Advertising Toolkit).
- Guru and Business tiers are available at roughly £195/month and £390/month.
Why it’s recommended:
Great for the keyword research and competitive insights that Google Ads doesn’t provide directly. If you want ideas, context, and to punch above your weight in terms of strategy — this one’s a strong bet.
SpyFu
What it is:
A competitor research tool that tells you what your rivals are bidding on, what keywords they’re ranking for, how much they might be spending, and what ads they’re running.
Key features:
- Historical data on competitors’ PPC and SEO campaigns (keywords, ad copy, budgets, etc.)
- Identifies gaps and opportunities — where you could outrank competitors or target overlooked keywords
Cost:
- Starts at around £30/month for the basic plan (with a free limited version available).
Why it’s recommended:
Ideally useful if you’re in a competitive niche and want to see what others are doing. It helps shape your strategy, spot “what works,” and avoid mistakes.
Google Ads Editor
What it is:
A free application from Google for bulk editing and offline campaign management.
Key features:
- Make large-scale changes to keywords, ads, bids, across many campaigns quickly
- Useful for uploading edits in bulk, cloning campaigns, testing changes offline, then pushing live
Cost:
- Completely free — no catch.
Why it’s recommended:
It’s Google’s own tool, very reliable, and a must-have for efficiency. Especially useful when you need to make sweeping changes or build/restructure big campaigns quickly.
Honourable Mentions
Google Keyword Planner — Best for foundational keyword data directly from Google. Free with a Google Ads account.
Google Looker Studio (formerly Data Studio) — For custom dashboards and visual reporting. Free.
WordStream’s Google Ads Performance Grader — Free audit tool that gives you a performance grade and actionable insights.
Our Quick Recommendations:
- If you want power and automation for Google Ads → Try Optmyzr.
- If you need quick insights and audits → Adalysis is fantastic.
- For strategy, keywords, and competitor intel → Semrush and SpyFu shine.
- For doing your edits fast → Google Ads Editor is a must-have, and it’s free.
Pick one or a combination of PPC tools that fits your budget and workload. Many of these offer free trials — so you can test before committing.
Contact Us Today
Jump 2 IT Media have been running PPC Management campaigns for clients for almost 20 years. If you need help improving the performance of your Google Ads campaign, simply contact us today for a free, no-obligation quote.
