If you’re a local business in the Midlands—whether based in Swadlincote, Derby, Burton-upon-Trent or beyond—you already know the importance of visibility. When someone searches for a product or service you offer, you want your business to be right there—top of the results, front and centre. That’s where Local PPC (Pay-Per-Click) advertising comes into its own.
And if you’re not targeting the Google Map Pack with laser precision, you’re leaving money on the table.
Let’s dive into how you can leverage local PPC to dominate the map pack, attract high-intent customers, and grow your business—fast.
What Is the Google Map Pack (and Why Should You Care)?
The Google Map Pack refers to the 3-location listing that appears at the top of the search results, usually beneath a paid ad or two and above the organic listings. It includes your Google Business Profile, location, reviews, opening hours, and a link to your website or directions.
Here’s the kicker:
🔹 Over 46% of all Google searches have local intent
🔹 Users are far more likely to click on map listings than standard organic results
That means if you’re not showing up in that pack—or worse, your competitors are—you’re missing out on highly qualified leads.
How Local PPC Helps You Stand Out
At Jump 2 IT Media, we know that Local SEO and PPC work best when they support each other. Local PPC allows you to appear in exactly the right place at exactly the right time—often above or within the Map Pack.
Here’s how:
Geo-Targeting: Ads That Show Where Your Customers Are
Using Google Ads, you can precisely target users in your town, city, or even within a 5-mile radius of your business. Want to only show ads to people in Derby during business hours? No problem. With location targeting, you’re only spending budget on people who matter.
Location Extensions: Your Bridge to the Map Pack
By linking your Google Business Profile to your ad account, you unlock location extensions—which allow your ads to show with your address, map pin, and distance from the searcher.
These are essential for appearing in the map results with an ad. They increase clicks, trust, and foot traffic—especially on mobile.
Mobile-First Strategy: Be There When They Need You Most
Local PPC is crucial for mobile searches like:
- “Plumber near me”
- “Best coffee shop in Swadlincote”
- “Emergency electrician Derby”
These are high-conversion moments—and having your ad, directions, and phone number show instantly increases your chance of getting the call.
The Key Elements of a Winning Local PPC Campaign
To dominate the local map pack, you need more than just a basic ad. Here’s what we recommend:
1. Perfect Your Google Business Profile
Your Google Business Profile must be up-to-date, accurate, and active. Reviews matter—a lot. That star rating shows up in both the map and paid listings.
Learn more about our Local SEO services here.
2. Set Up Smart Location Targeting
Choose a combination of radius and postcode targeting. This allows you to serve ads to customers where they’re searching—not just where your office is located.
3. Use Localised Ad Copy
Speak directly to your audience with copy like:
- “Trusted Electricians in Derby – Same Day Service Available”
- “Award-Winning Café in Burton – Rated 4.8 Stars on Google!”
This improves Quality Score and makes your ad more clickable.
4. Bid on Local Keywords
Include search terms like:
- “near me”
- “[your service] + [town name]”
- “[industry] in [postcode]”
We use advanced keyword research to uncover what your local audience is actually searching for.
5. Track Calls, Clicks and Conversions
We don’t just get you traffic—we get you results. At Jump 2 IT Media, we implement conversion tracking across all local PPC campaigns. That includes phone call tracking, direction requests, form fills, and more.
Why Jump 2 IT Media?
As a Midlands-based PPC agency, we don’t do one-size-fits-all strategies. Here are some of the key reasons why you should work on your Google Ads campaign with us:
- We craft bespoke PPC campaigns for each client
- Our Google Qualified experts monitor performance daily and continuously improve
- We combine PPC with SEO, content and conversion expertise for better ROI
- We are a Google Partner with over 20 years of experience
You can learn more about our PPC management services, along with our Google Shopping Ads management services.
What Have We Learnt?
Local PPC isn’t just a “nice to have” anymore—it’s essential for visibility in competitive Midlands markets. Whether you’re a brick-and-mortar store, service provider, or mobile business, PPC can help you cut through the noise and be seen when it counts.
