For anyone looking to choose an SEO agency for the first time, it can be extremely confusing process. These days, there are so many different companies to choose from, all of which promise that they will deliver the best results in the shortest amount of time. But here’s the catch – not all SEO agencies are equal. Experience is what separates the pros from the amateurs, and when it comes to your business’s online visibility, that experience is invaluable.
The Ever Changing SEO Landscape
Google makes thousands of updates to its algorithm every year. Some are minor tweaks, while others (think Penguin, Panda, and BERT) shake up search rankings in a big way. The most recent major algorithm update was the Core Update, which was announced on March 5, 2024. This focused on enhancing the quality of the organic search results by refining ranking systems and incorporating the Helpful Content system into the core algorithm. New spam policies were also introduced to target scaled content abuse, site reputation abuse, and expired domain abuse.
Algorithm updates like this have taken place ever since search engine optimisation became common place in around 1997. An experienced SEO agency has lived through these changes, adapted strategies, and learned what works (and what doesn’t) over time. This deep understanding allows them to navigate shifts smoothly, ensuring your business isn’t left in the digital dust.
Although Jump 2 IT Media formed in 2007, our co-directors Jamie Edwards and Rob Massey began working in the digital marketing industry in 2003, meaning that they have 22 years of individual search engine optimisation experience. As mentioned above, this experience is essential when it comes to identifying and resolving site issues and enhancing organic performance on Google.
We vividly remember the glory days of Google PageRank, frequently discuss when Google Analytics used to include all organic keyword data, and reminisce about how ‘easy’ SEO used to be when it largely revolved around improving Meta data and keyword density.
We’ve experienced the highs and lows of the SEO industry over twenty plus years, and this experience is invaluable when working with our clients.
Data-Driven Decision Making
Anyone can claim to be an SEO expert – especially these days with information so readily available online, allowing people to pick up buzz words without the depth of knowledge behind them. However, real experience means knowing how to interpret data effectively. Experienced agencies like Jump 2 IT Media have worked with clients across various industries, testing different strategies and gathering valuable insights along the way. They don’t just rely on guesswork or generic checklists—they use data-driven approaches to refine and optimise campaigns.
For example, at Jump 2 IT Media, we analyse user behaviour, bounce rates, and keyword performance to make informed adjustments. This level of expertise ensures that your SEO strategy is tailored specifically to your business, rather than relying on a one-size-fits-all approach.
One of our biggest frustrations is the number of people now claiming to be SEO experts when, in fact, they’ve been in the industry for a handful of weeks or, worst still, they’ve simply watched a handful of videos on YouTube or read articles on Search Engine Land.
Yes, learning about SEO is invaluable, but it is experience in the industry and achieving great results that allows you to call yourself an ‘expert’. The use of key buzz words is simply not enough.
Avoiding Costly Mistakes
SEO mistakes can be expensive. Whether it’s keyword stuffing, spammy link-building, or poor website optimisation, the wrong approach can lead to penalties, lost rankings, and a damaged online reputation. An experienced agency knows what pitfalls to avoid because they’ve seen them before. They understand the nuances of white-hat SEO and ensure that your website follows best practices, keeping your business safe from penalties and setbacks.
Many of our clients have previously used other company’s SEO services and spent thousands per month in the process with little to no reward. After joining forces with Jump 2 IT Media, these same clients are amazed at the service we offer and the results they receive for a lower monthly spend. They also see their SEO campaign being managed by someone with over 20 years of website optimisation experience, rather than a fresh-faced employee at a larger company.
It’s details like this that make a huge difference on the outcome of an SEO campaign and the impact left on the client.
Holistic SEO Strategies
SEO isn’t just about keywords—it’s about creating a comprehensive strategy that covers technical SEO, content marketing, link-building, user experience, and more. A seasoned agency understands how all these elements work together. They won’t just focus on ranking for a few keywords; they’ll look at the bigger picture—how your website performs, how users engage with your content, and how to turn organic traffic into paying customers.
The number of elements that Google analyses when formulating its organic rankings is astounding. Gone are the days when you could improve your Meta data and achieve great ranking success. Instead, we now need to ensure that your website is performing from an engagement perspective, that it’s loading quickly and efficiently, all pages can be crawled correctly, and the bounce rate isn’t too high. The list goes on and on. In short, it is experience that allows us to not only analyse this data correctly, but also resolve any issues that could be negatively impacting a website’s organic performance.
Proven Track Record
One of the biggest advantages of working with an experienced SEO agency is their track record. They have case studies, testimonials, and real-world success stories to back up their claims. They can show you how they’ve helped businesses like yours improve rankings, drive traffic, and increase revenue. This level of credibility is something newer agencies simply can’t offer.
The vast majority of our clients have come via referrals or individuals that we work alongside at a company changing jobs and signing back up to us. This highlights the quality of services that we provide and the results that we produce.
If a company is bombarding you with sales pitches via email, LinkedIn, or telephone telling you how great they are, please be wary. There is a high chance that they are using you as a short-term cash cow and tying you into a contract before you realise that they don’t have the skill set to produce the results promised.
At Jump 2 IT Media, we don’t tie our clients into contracts. This is because we believe in the quality of the services that we provide and let our results speak for themselves.
The Bottom Line
SEO is an investment, and like any investment, you want to see a return. Choosing an experienced agency means working with professionals who have the knowledge, skills, and insights to deliver real results. They’ve been through the ups and downs of SEO, they understand the challenges, and they know how to craft strategies that stand the test of time.
So, if you’re on the hunt for an SEO agency, don’t just look at flashy promises or low-cost options. Look for experience. Because in the ever-changing world of search engines, experience isn’t just an advantage—it’s essential.
Contact Jump 2 IT Media today with your requirements and we will be happy to provide you with a free, no-obligation quote.
