Online Marketing

What is Google Local Pack?

What is Google Local Pack?

In recent years, Google’s “Local Pack” has become a vital tool for companies aiming to attract potential customers. Particularly in the UK, this feature has garnered a reputation for its effectiveness, boasting a higher click-through rate (CTR) compared to global averages.  This article delves into the mechanics of Google’s Local Pack and the process for

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Google Display Network – The Pros and Cons

Google Display Network – The Pros and Cons

The Google Display Network (GDN) is a useful tool for companies trying to increase online conversions.This is mainly due to the network reaching over 90% of Internet users worldwide, including websites, apps, and videos where ads can appear. In this article, we explore the pros and cons of leveraging the Google Display Network to drive

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Why Experience Plays a Key Role in SEO

Why Experience Plays a Key Role in SEO

In the early 2000s, SEO was in its infancy. Search engines like Google, Yahoo, and MSN were becoming the primary means for internet users to find information online, but the algorithms powering these search engines were relatively basic. Fast-forward two decades, and the SEO industry has experienced remarkable growth, evolving from a relatively niche practice

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Can AI Created Content Aid SEO Performance?

Can AI Created Content Aid SEO Performance?

Undoubtedly, AI-created content has a place in the SEO industry. Still, as Artificial Intelligence reshapes how content is produced, distributed, and consumed, we want to know whether it will aid or hinder organic ranking performance. For digital marketing agencies and webmasters seeking innovative ways to engage audiences and enhance online visibility, AI-produced copy is a

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The Power of Online Marketing

The Power of Online Marketing

Online marketing plays a pivotal role in enabling websites to reach a broader audience, engage potential customers, and record a higher volume of conversions. In this article, we take a deeper look into the world of online marketing, exploring its various types, unique benefits, and the remarkable surge in businesses embracing digital marketing strategies in

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Is Metadata Still Important for SEO?

Is Metadata Still Important for SEO?

Once considered one of the most vital aspects of a healthy SEO campaign, Metadata is now one of many essential areas of a website that need to be improved to drive high rankings on the search engines. The question we are often asked though is whether metadata is still as important for SEO as it

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Quick SEO Wins

Quick SEO Wins

Although SEO is a long-term process, there are a number of quick wins that can help improve your website’s visibility in search engine results. While these tactics may not provide long-term sustainable growth, they can offer some immediate organic ranking improvements. Here are some of the fastest SEO wins that you can implement: Optimise your

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What is Threads by Meta?

What is Threads by Meta?

It goes without saying that social media has become an integral part of our lives, providing a platform for sharing thoughts, ideas, and information. While Twitter has been a prominent player in this space for over a decade, a new contender has emerged that could potentially redefine the way we engage with social media conversations:

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