As of today, Google Chrome will begin warning users who visit unencrypted sites that they are heading into an insecure location, which, if your website still uses HTTP rather than HTTPS, is likely to scare visitors away from your pages and into your competitors instead.
In short, HTTP sites will become classed as being “insecure”, whereas HTTPS site will be “secure”, with the latter being more trustworthy.
Of course, there are many websites that exist that do not need to become HTTPS, especially if not data is being collected from the user, but with the new Google Chrome warnings it is certainly worth upgrading your website to become fully secure, which you can achieve by acquiring an SSL certificate. The cost of which ranges from completely free to, in most cases, around £50.00 per year, so it is certainly worth putting this into place for the low cost involved.
Although Chrome is the first browser to take this stand against HTTP sites, it is largely thought that Microsoft and Mozilla will carry out similar changes to their own browser in the near future.
Google’s page on showing the not secure message states: “Eventually, Chrome will show a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. Even if you adopt one of the more targeted resolutions above, you should plan to migrate your site to use HTTPS for all pages.”
So, if your website still uses HTTP, it is time to make the switch to HTTPS before your organic results begin to take a turn for the worse.
Please contact Jump 2 IT Media today on 0845 582 3545 to learn how to acquire an SSL certificate and put it in place on your website.