Social Media in Numbers

The world of social media can be confusing at the best of times, but for companies who are looking to maximise their online visibility it can be even more difficult. In fact, many companies are still failing to realise the power of social media, which is why we’re here to help.

Here’s our top 15 facts and figures related to social media:

1. Over 90% of all businesses now use social media for advertising purposes, which marks an increase from 60% in 2013.
2. Collectively, the top social media networks can provide around 30% of a website’s total monthly visits.
3. It has been projected that by 2020, companies will spend a huge $27 billion on social media advertising and management.
4. 21% of consumers say they unfollow brands that post repetitive or boring content.
5. 19% of Facebook users say they would unfollow a brand if they posted too often – widely thought to be more than six times per day.
6. At least 10% of Twitter accounts and up to 11% of all Facebook accounts are fake.
7. Content with relevant images receive 94% more views than content without them.
8. 78 percent of people who complain to a brand via Twitter expect a response within an hour.
9. Facebook now sees 8 billion average daily video views from 500 million users.
10. There are 40 million active small business pages but only 2 million of those businesses pay for advertising
11. The average Twitter user has 208 followers.
12. 77% of Twitter users are more likely to recommend a brand when their tweets have been replied to.
13. Over 80 million photos are uploaded to Instagram each day.
14. Over 300 million companies have created accounts on LinkedIn.
15. A reported 38% of all businesses aim to spend 20 percent of their annual marketing budget on social media, which is superior to 13 percent during the previous year.

As you can clearly see, social media is huge. So, if you’re not yet taking it as seriously as you should be then it’s about time that you change your mentality towards social media advertising, especially as it could be the best decision you make all year.

Jump 2 IT Media specialise in social media management and have helped numerous clients achieve far greater online visibility and awareness across all social media networks. Please contact us on 0845 582 3545 or visit our social media management page for further details.