The SEO Checklist for 2018

SEO Checklist 2018

The SEO Checklist for 2018

It’s hard to believe that another year has passed us by, as it only seems like yesterday that we were informing everyone what to expect from the SEO world during 2017. Yet, somehow, it’s that time again, so take a look below to discover the key areas that you can exploit to achieve organic success on Google during the coming twelve months.


Move to HTTPS: Towards the end of 2017, we noticed a significant reduction in organic presence for websites that had a non-secure website (http://), therefore ensuring that your website is fully secure (https://) is one of the first things that you should be doing in 2018, as it is clear that Google is beginning to offer a strong preference to secure domains over those that are not.


Making the move is very straightforward and inexpensive, so there is no excuse not to switch as soon as possible.


For the move to become successful though, it is important that 301 redirects are added on all http URL’s, whilst you should also look at updating your Google Sitemap file, as well as your Analytics and Search Console accounts, to include your HTTPS links.


Optimise for Natural Language Queries: Optimisation is constantly developing and evolving, and so is the way that users search on Google. Nowadays, online users are more likely to search for long-tail keywords, full sentences and questions, so gearing your website up to meet these demands is highly important for the year ahead.


Targeting individual keyword terms is still going to be vital – so do not ignore this – but ensuring that your site is optimised for your industry relevant questions, such as ‘What are the highest rated tropical aquariums’, for example, rather than simply focusing on ‘Tropical Aquariums’ is the way forward in 2018.


We recommend that you think about the questions that you would like your site to appear strongly for, and then produce a Q&A area within your website to ensure that you meet Google’s latest search algorithm requirements. This includes having individual pages that cover each question, whilst also incorporating unique copy that contains a more conversational tone to match up with the way that people are now searching.


Become Mobile Focused: The last couple of years has seen Google become increasingly focused on offer mobile-friendly search results, which has resulted in the search engine producing its mobile-first index. So, if you do not already have a mobile-friendly, responsive website then you really need to act fast or be well and truly left behind your competitors from an SEO perspective.


2017 saw mobile traffic surpassing desktop traffic for the first time, which is a trend that is likely to increase even further, therefore it is essential that your website reaches this ever rising audience as quickly as possible.


The first way of achieving this is having a mobile-friendly website. However, for your mobile site to offer any value, it is vital that is runs quickly and smoothly, as mobile users are proven to be less patient at waiting for sites to load than desktop users. So, it is important that your mobile site contains fewer elements that can negatively impact your site speed, such as large images and JavaScript, as this will enable that your site runs as quickly as possible and, subsequently, achieves greater organic visibility on mobile devices.


There are many tools available that will check the performance of your mobile website, including Google’s own ‘Test Your Mobile Speed‘ tool, so we strongly recommend that you use these tools to guide you on how to improve your mobile performance in the future.


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