Facebook and Instagram users in Australia and New Zealand are now able to pay for a blue tick verification.

Starting this week, Meta Verified will cost users $11.99 (£9.96) a month on web, or $14.99 (£12.41) for iPhone users.

It is hoped that the blue tick verification will help to improve security and authenticity on both Facebook and Instagram. Both social media apps have been plagued with fake celebrity accounts over recent years, so this move should be a step in the right direction.

As things stand, Meta Verified is only available to individual accounts. In the future though, it is expected that the paid verification badge will be open to businesses.

What does paid verification do?

Firstly, Meta Verified will give paying users a blue badge to help confirm their authenticity. Additional benefits will also include increased visibility, “extra impersonation protection”, and direct access to customer support.

In order to avoid the embarrassment of accounts impersonating persons and brands, Meta stated that it will rely on government ID credentials to authenticate the identity of verified accounts.

Though the paid verification is only currently available in Australia and New Zealand, Mark Zuckerberg said it would be “soon” rolled out in other countries.

Related Articles:

In other Facebook news, we recently looked into how the Apple iOS 14 update affected Facebook Ads.

Latest News

What are SERPs in SEO

What are SERPs in SEO?

March 22, 2023

If you are new to the SEO industry, you might have seen the term SERPs being mentioned. This abbreviation simply means Search Engine Results Pages, which are seen by online users after they have carried out a keyword search on Google, or any other search engine. SERPs include organic search results, PPC results, Local listings,

The Importance of Tracking Your Sales for Google Shopping Campaigns

The Importance of Tracking Your Sales for Google Shopping Campaigns

March 20, 2023

Google Shopping campaigns are a great tool for e-commerce businesses that want to increase their online visibility and generate more profits. Through these campaigns, online retailers can promote their products directly to potential customers in the most efficient way possible. Helping them to reach the right audience at the right time with relevant product information.

Google Core Update March 2023

Google Releases March 2023 Core Update

March 17, 2023

The update is Google’s first algorithm update in 2023 and the first in more than six months. Google have announced that it has rolled out its first algorithm core update since September 2022. Although it can take up to 2 weeks to fully launch worldwide, webmasters are already noticing changes to their organic rankings. What