Google has confirmed that it has begun experimenting with autoplay videos in its search results, a move that would result in users being able to automatically watch trailers and video clips without viewing a secondary website.
However, this decision seems a little strange considering the criticism that Facebook recently faced for automatically turning on sound for its autoplay videos within a users News Feed, whilst Apple has also announced that it wants to prevent videos from automatically starting within Safari.
All that has come out of Google’s camp so far is the following statement that was made by a spokesman:
“We are constantly experimenting with ways to improve the search experience for our users, but have no plans to announce at this time.”
In June, Google announced that it planned to build an adblocker into its Chrome browser that would block autoplaying video advertisements with sound. Based on this, we assume that content videos are likely to still play automatically within the search results, whereas adverts would need to be manually viewed by the user.
We will let you know if the autoplay trial becomes a permanent fixture within Google’s search results in the near future.