Google has recently launched a new feature within its organic results when it is unable to find relevant results based on your search, which will see a message that reads “it looks like there aren’t any great matches for your search” appear on your screen.
On 23rd April 2020, the search engine giant said that the update would be rolling out in the U.S. initially, so we would expect the feature to be launched worldwide later in the year.
However, don’t expect the new message to be something that you regularly see within the search results though, as Google have said that it will appear for a “fairly small proportion of queries”.
From an SEO perspective, the Google search tips update could provide you with some very valuable insight. Why? Well, if you see the message after searching for one of your key targeted search terms, it may be time for you to have a rethink, as it clearly isn’t the right term to focus on.
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