Initially launched on mobile search in October 2022, the search listings update is now live on desktop.
After testing the desktop version since November 2022, Google has now rolled out the site names, updated favicons, and sponsored labels on its desktop search results.
If you remember before, the search results simply listed the website URL, Meta title and Meta description. The update means that the previous information is still present, but now sits alongside the favicon and site name.
Here’s what it looks like:
Although we think the update looks great, the change has been hit by controversy. Why? Well, there are a number of websites that are finding that the site name that Google is showing for their website is not quite right! Not only is this frustrating for the owners of the website, but it is also putting off people visitors from entering the website.
Incorrect favicon issues are also impacting a number of companies. If the wrong favicon and site name is displaying for your website, then this will certainly hurt your click-through rate from the SERPs.
Fortunately, site name issues can be resolved by adding correct structured data to your Homepage.
Your structured data can influence the site name in search results. To be doubly sure, we recommend that you provide both a name and an alternateName property. This should avoid any similar problems happening in the future. You only need to add this to your homepage, and it’s very simple to do.
Get in Touch:
Jump 2 IT Media is an award-winning digital marketing agency in Derby. Contact us today to learn how our SEO services, PPC management, and bespoke web design can take your website to the next level.
