If you run PPC ads on Google, you may have recently received an email from the company outlining its new policy regarding redundant keywords.

So, what’s changed?

Before, the “Remove redundant keywords” recommendations suggested redundant keywords within the same ad groups, allowing you to make improvements to your campaign. However, this change sees Google removing a phrase match or exact match keyword if a broad match keyword already covers it.

What should you do?

We recommend that you turn off auto-apply recommendations in both Editor and the Ads front end. You can do this by clicking the “disable” option within the recommendations section.

Why?

Google is making another another attempt to limit accounts to broad-match phrases only – meaning that your campaigns will perform less effectively but, most likely, spend more of your budget. Only after conducting extensive testing and determining that broad-match keywords are the most effective for your accounts should you make the switch to the recommendations.

Why Google is making the change to “Remove Redundant Keywords”?

In the email that they sent out, Google said:

Redundant keywords are equivalent to higher-performing keywords or keywords in broader match types. Removing these redundant keywords and consolidating your keywords across match types will help you manage your account more easily. It doesn’t negatively impact your performance, and still allows your ads to appear on the same searches. 

Latest News

Funny SEO Stories

Funny SEO Stories

October 6, 2023

The Search Engine Optimisation (SEO) industry is constantly evolving, and change sometimes leads to humorous anecdotes. Here are a few funny SEO stories from recent times. Traffic Infestation: A pest control firm employed an SEO expert to enhance their website. After a few weeks, the client called, thrilled with the exponential growth in website traffic.

The Power of Online Marketing

The Power of Online Marketing

September 20, 2023

Online marketing plays a pivotal role in enabling websites to reach a broader audience, engage potential customers, and record a higher volume of conversions. In this article, we take a deeper look into the world of online marketing, exploring its various types, unique benefits, and the remarkable surge in businesses embracing digital marketing strategies in

The Significance of Being on Page One of Google

The Significance of Being on Page One of Google

September 8, 2023

In order to achieve great success online, securing a spot on the coveted first page of organic listings on Google stands out as an absolute imperative. In this article, we explore why being found on the first page of Google is crucial for websites and why partnering with a specialist digital marketing company can be