In a recent interview with The Wall Street Journal, Sundar Pichai discussed the future of link-based search.

According to Google CEO Sundar Pichai, the Google search experience “will evolve substantively over the next decade,” with the search engine giant having to meet the needs of online users.

This may mean the end of link-based search, particularly if large language models and chat based search become the norm, though it is extremely difficult to predict anything at the moment.

Pichai added, “It may look like neither, or it will have elements of all that. I think we’ll be able to help users in much deeper ways. If I take a 10-year outlook, this will all be more ambiently available to users in radically different ways than we use them today. I think you’ll be able to do all of this in a much more personalized way, which means by nature we’ll be able to impact users in a deeper, meaningful way.”

He was also keen to stress that Bard is not a search product. However, he accepted that Google Search and Bard both search the web to provide answers to people’s questions.

“Would there be queries which are overlapping? Absolutely. There are things we can do in Bard which may be difficult to do in search, or vice versa. I don’t view this as a constraint. I view this as a great opportunity to innovate.”

Read more – Please click here to read edited excerpts from Pichai’s interview with The Wall Street Journal.

In March 2023, Google rolled out their site name and favicon organic ranking update. This was closely followed by their first core algorithm update of the year.

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