Google recently announced that they are going to be boosting the effects of the mobile-friendly algorithm that they launched back on April 21, 2015.
The search engine giant stated that the update will happen “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”
As usual when an algorithm update takes place, it will be rolled out gradually. This means that you shouldn’t see a sudden drop-off on non-mobile-friendly websites once the update has been released in May. Despite this, it is still unclear whether the update will take weeks or months to roll-out, as Google simply stated that it would “start rolling out” the update in May 2016.
Rumour has it that the algorithm update will have less impact than the original mobile-friendly update, which was dubbed ‘ “Mobilegeddon”. However, many webmasters reported that this update failed to have much impact at all, so whether the new update will be more noticeable, or not, remains to be seen.
You can check to see if your website is currently mobile-friendly by accessing Google’s mobile-friendly tool. If it turns out that your site fails to meet Google’s mobile website requirements please visit our mobile website design page, as we specialise in producing fully responsive, mobile-friendly sites across all industries and sectors.