Google Analytics Goes Secure

Google Analytics

Google Analytics Goes Secure

Yesterday – 27th April 2016 – it was announced that Google Analytics will become secure, with the search engine giant saying:

“Security and privacy are of utmost importance to our clients, our clients’ end users, and to Google, and secure transmission of our JavaScript libraries and measurement data is essential to that end. To implement secure transmission, Google Analytics uses HTTP Strict Transport Security (HSTS), which instructs browsers that support HTTP over SSL (HTTPS) to use that encryption protocol for all communication between end users, websites, and our servers.

The HTTPS encryption affects all traffic from supported browsers. To ensure security for our clients, there is no method by which you can opt out of HTTPS encryption of your traffic.There is no implementation impact to site owners. No code changes are required. Google Analytics takes care of everything required to encrypt your traffic.”

What does this mean for your website?

In short, your visitor numbers might suffer a very slight decrease. This is because encrypted traffic can be blocked by firewalls for security reasons and, if users are accessing your website from behind a firewalls that block HTTPS, then these visits cannot be collected within Analytics. So, potentially, this could result in a minor visitor decrease being recorded for your website. The truth is that you are unlikely to even notice a reduction in your visitor levels, as blocked visits are likely to be few and far between but, if you do, it will, most likely, only be minimal. Unless, of course, the change stops the frustrating referral spam visits that have plagued Google Analytics for over a year now.

If so, that can only be a good thing.

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