Google has announced that it will be rebranding its AdWords brand in order to streamline entry points for both advertisers and ad sellers, with Google Adwords simply becoming Google Ads.

The search engine giant has stated that it’s popular pay-per-click service is not changing, although the default interface for Google Ads will become more simplified, with automation powering the design of ads and choosing where they should run.

This should mean that smaller business will be able to use Google’s “Smart campaign” ads experience, which is focused on making it easier to create ads and assuring that they reach their desired audience.

Google AdWords launched in 2000 and allowed users to pay for each visit acquired via text ads within the search results. This service generated a huge $95.4 billion in 2017 alone (around £72.3 billion), highlighting the strength of this popular online marketing service.

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