Over the years, Facebook has shifted away from it’s personal focus – intentionally, or not – to become a marketing tool that is now frequently used by businesses to promote their latest products through videos, boosted posts and so on. This has resulted in the social network progressively distancing itself from what made it so successful in the first place.
However, things are about to get personal again!
That’s right. According to Mark Zuckerberg, Facebook is planning to make major changes to its News Feed, which will result in a far higher number of personal posts from friends and family being displayed, and fewer news and media posts. These changes were announced via Zuckerberg’s personal Facebook page, as shown below:
As well as showing photos, posts and media by the user’s friends and family, Facebook’s News Feed also commonly shows a high volume of advertisements and media posted by businesses. However, the social media giant was heavily criticised last year for not preventing false new stories from being posted and rapidly spreading, so the planned changes to the News Feed is likely to have come about due to this rather than them deciding that the network was becoming less personal. Either way, it is certainly a move that is likely to be extremely welcomed by the vast majority of its users.
Of the planned changes, Mark Zuckerberg has said that he expects the change to result in users spending less time on Facebook. Despite this, he feels that the user experience of the social media network will be far greater, which will also benefit the company. “If we do the right thing, I believe that will be good for our community and our business over the long term,” he added.
What do you think of the announcement? Do you think that changing the News Feed will provide a greater user-experience? Let us know.