We have stressed it before but it’s now impossible to deny the huge potential that promoting your business on Facebook can provide, especially as the social media giant closes in on reaching 2 billion users worldwide.
According to SEC filing, for the first time ever, Facebook’s U.S. ad revenue will be larger than the largest traditional marketing companies, with only the mighty Google standing above them.
Here are some of the main reasons why you need to promote your company and website more forcefully on Facebook:
Facebook currently have over 1.94 billion monthly active users (figures correct as of March 2017), which means that, love it or hate it, it is now impossible to avoid its vast potential for your business. Be careful though, as it is estimated that there are around 83 million fake profiles.
1.28 billion people log into their Facebook account every day, which provides a vast audience for you to advertise your products and/or services.
In Europe, over 307 million people have a Facebook account, with around 32 million of these coming from within the UK. So, if you, like us, are based within the UK then that’s a huge audience for you to reach out to.
42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway)
Yes, Facebook is a crowded, competitive place to effectively promote your business but you simply can’t afford to sit it out, especially as your online competitors are certainly going to take advantage if not. You need need to make sure that your marketing techniques and overall promotion on Facebook is memorable and stands out from the crowd.
As mentioned earlier, Facebook receives 1.94 monthly active users. That’s more than Instagram (600 million), WhatsApp (500 million) and Twitter (284 million), so it is clear where your attention needs to focus, although, with the aforementioned user figures, we recommend that you have a strong presence across all of the key social media networks, as this will increase the reach, visibility, awareness and, ultimately, business that comes your way in the long-term.
Learn how Jump 2 IT Media’s social media management service can help improve your business reach new heights across all of the leading social media networks: Click here.
