Social media can be a great tool for increasing your brand’s awareness, inform your target of new products and improve your online authority. However, when things go wrong social media offers no place to hide, just ask Carphone Warehouse.
Last week angry Carphone Warehouse customers hit out at the retailer via the various forms of social media after the company admitted that it had suffered one of the biggest cyber attacks in the UK, resulting in the details of around 2.4 million customers having their personal details breached, including bank details, names, addresses and dates of birth. The credit card data of 90,000 customers “may have also been accessed”, the business added, despite the data being encrypted.
The affected division handles the sites OneStopPhoneShop.com, e2save.com and Mobiles.co.uk as well as services for iD Mobile, TalkTalk Mobile, Talk Mobile.
However, the thing that frustrated the vast majority of their customers is that it took Carphone Warehouse three days to inform those that had been impacted by the breach, hence the company taking a battering on social media.
An example of the comments posted via Twitter are shown below.
Remember the old saying “there’s no such thing as bad publicity”? Well, when it comes to social media that might be very misguided way of looking at things: