There is no escaping GDPR (General Data Protection Regulation), with it being constantly in the news for a while now, but the question that many clients are still asking is what does it actually mean, how does it affect them, and how their website needs to change in order to meet the requirements before the enforcement date on May 25th, 2018.
So, are you ready for GDPR?
Here’s a handy guide to what you can do to ensure that your website, and subsequent forms, meet the desired requirements ahead of the coming deadline.
Provide clear consent wording: It is essential that clear language is used within all web forms so that the end user can provide unambiguous consent. If any personal information is collected for your website forms, such as email addresses and contact telephone numbers, you will need to highlight exactly how this information will be used in the future.
Add Tick Box on All Forms: We recommend that you update all forms within your website to include a tick box for users to confirm that they accept the terms of using your website and how they agree to be contacted.
Email Marketing: A major feature of GDPR is to ensure that customers and/or website users do not receive unsolicited emails in the future. Ahead of the deadline, organisations were asked to contact their subscriber list to ask them to opt-in again if they wish to receive further newsletters and site promotions. Failure to opt back in, whether it be due to the users ignoring the email or manually selecting to be taken off the list, should then result in the user being automatically removed from the subscriber list, and if a company fails to do this – and is reported – then they are likely to be held responsible and, subsequently, prosecuted.
Going forward, webmasters will only be able to send email material to the users that actively chose to opt-in.
EU Data Storage: Finally, GDPR rules state that all gained data has to be stored within the EU. So, it is important to check where you data is currently being stored and ensure that the companies that you are working with are fully GDPR compliant.
Of course, these tips largely apply to making your website meet GDPR ahead of the 25th May deadline. So, after reading this article, are you ready for GDPR?