For the fifth year running, Google and Apple have been named as the world’s two most valuable brands.
The Interbrand 2017 Best Global Brands report found that Apple’s brand grew by 3%, whilst Google increased its value by 6%, with the top 10 biggest brands being shown below:
- Coca Cola
Amazingly, when compared to 2016, Facebook achieved an incredible growth of 48%, whilst Amazon and Adobe both increased their value by 29%.
“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Jez Frampton, Global Chief Executive Officer of Interbrand.
“In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth.”