Increase conversions and gain more customers to your business
A Google Search Network campaign can certainly be an effective way of reaching additional customers and gaining more enquiries and sales. However, if you have an e-commerce website that sells a reasonably wide range of products (particularly branded ones) then a Google Shopping campaign is likely to work even more effectively and bring you a greater number of sales.
This is because having a presence within the paid Google Shopping listings can ensure that when someone searches for one of the products that you sell by name Google will include the relevant product info – including an image of the product from your website along with the price that it is available for – directly in its search results, as part of its paid Shopping listings. Only those potential customers who decide that this is the product that they are looking for and are happy to pay the price you are advertsing the product for are likely to click on your product listing to visit your website. This makes these visitors some of the highest quality ones that an e-commerce website can receive.
Here at Jump 2 IT Media we often see conversion rates for Google Ads Shopping campaigns that are 2-3 times higher than even the most effective Search Network campaigns that are advertising the same products.
Creating a Google Shopping campaign does require a Google Merchant Center account first of all. Setting up a Merchant Center account, along with configuring a product data feed and ensuring that all of the necessary individual product data that Google insists upon is being included, can be quite daunting for many e-commerce store owners. However, it is well worth the effort, particularly as having your products listed within Google’s Merchant Center not only makes them eligible for use in a Shopping Ads campaign, but also now allows you to have the products included, for free, within Google’s Surfaces programme too. This sees the products gain additional, free exposure across a range of Google’s platforms.
Of course, Jump 2 IT Media are experienced in all aspects of setting up, configuring and managing Google Ads Shopping campaigns and we can even help with the creation of the necessary product feeds and advise on the best way for this to be generated by your website’s e-commerce platform.
Contact us today to see how a Google Shopping campaign can really help your online sales Jump 2 the next level! Don’t forget, if your products are not ideally suited to a Shopping campaign, we can still help thanks to our Google Ads management services.