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Google to boost mobile-friendly algorithm this May

Google Mobile Friendly Update

Google recently announced that they are going to be boosting the effects of the mobile-friendly algorithm that they launched back on April 21, 2015.   The search engine giant stated that the update will happen “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly,…

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Moz Releases 2015 Search Engine Ranking Factors Study

Moz 2015 Search Engine Ranking Study

Moz have recently released their 2015 ranking factors study, which they claim to be the largest that they’ve ever conducted on the subject.   The study, which saw Moz interview 150 SEO experts, ranks the various search ranking factors based on (a) asking industry experts their thoughts on over 90 factors and (b) using correlation…

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Carphone Warehouse’s Social Media Backlash

Social media can be a great tool for increasing your brand’s awareness, inform your target of new products and improve your online authority. However, when things go wrong social media offers no place to hide, just ask Carphone Warehouse.   Last week angry Carphone Warehouse customers hit out at the retailer via the various forms…

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Pinterest ‘Buy Button’ Now Available in U.S.

Pinterest Buy Button

Last month Pinterest announced that they are set to add a ‘buy button’ to their website, allowing users to purchase products directly off Pinterest by tapping a blue “Buy It” button and using Apple Pay or a credit card.   The new feature will provide users with the ability to choose from around 2 million…

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5 Social Media PR Disasters


We all know that social media is a great tool to enable you to showcase your brand, new products and your company as a whole. However, sometimes things just do not go to plan.   So, here are a few classic examples of social media PR disasters that have taken place over the last few…

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