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Why is Unique Content Good for SEO?

Why is Unique Content Good for SEO?

Unique Content is King If you are aware of SEO (search engine optimisation), you may already know that unique content is a key element in the overall process. However, if you are new to the industry and have only recently started to optimise your website, here are a few of the key reasons why unique

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What are the Benefits of Using a Digital Marketing Agency?

What are the Benefits of Using a Digital Marketing Agency?

A digital marketing agency can provide a variety of benefits to businesses looking to improve their online presence and grow their customer base. Here are some of the main reasons why businesses use digital marketing agencies, such as Jump 2 IT Media: Expertise: A digital marketing agency typically has a team of professionals with specialised

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Google CEO – Search will Evolve Substantively in Next 10 Years

Google CEO – Search will Evolve Substantively in Next 10 Years

In a recent interview with The Wall Street Journal, Sundar Pichai discussed the future of link-based search. According to Google CEO Sundar Pichai, the Google search experience “will evolve substantively over the next decade,” with the search engine giant having to meet the needs of online users. This may mean the end of link-based search,

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How a Business Can Create Effective Google Ads

How a Business Can Create Effective Google Ads

As a business owner, it’s crucial to have effective advertising campaigns, and Google Ad campaigns have proven to be one of the most efficient methods available in the market today. With more than 3.5 billion searches conducted on Google daily, it’s an excellent platform to reach a broader audience in a highly targeted manner. However,

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What are SERPs in SEO?

What are SERPs in SEO?

If you are new to the SEO industry, you might have seen the term SERPs being mentioned. This abbreviation simply means Search Engine Results Pages, which are seen by online users after they have carried out a keyword search on Google, or any other search engine. SERPs include organic search results, PPC results, Local listings,

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The Importance of Tracking Your Sales for Google Shopping Campaigns

The Importance of Tracking Your Sales for Google Shopping Campaigns

Google Shopping campaigns are a great tool for e-commerce businesses that want to increase their online visibility and generate more profits. Through these campaigns, online retailers can promote their products directly to potential customers in the most efficient way possible. Helping them to reach the right audience at the right time with relevant product information.

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How Google Ads Can Help Local Businesses

How Google Ads Can Help Local Businesses

In today’s digital age, having a strong online presence is essential for any local business. One effective way to boost visibility is through Google Ads. With the right strategy, PPC advertising can drive traffic to your website, increase sales, and help you grow your customer base. Here are some effective ways for local businesses to

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How to Retain Your Organic Positions When Launching a New Website

How to Retain Your Organic Positions When Launching a New Website

One of the most common questions that we are asked is how a client can retain their organic rankings on Google when launching a new website, as it is surprisingly easy to undo all of your previous hard work, especially if you make a number of basic errors. Jump 2 IT Media has been contacted

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Why Deleting Old Pages Can Benefit SEO Performance

Why Deleting Old Pages Can Benefit SEO Performance

Although many SEO specialists understand the value and importance of deleting old pages from a website, there are still many companies that we speak to that have been advised by their chosen digital marketing agency that removing dated content is a bad idea. It’s not. Imagine that your website is a garden, and all the

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