Website Optimisation Tips

Everybody wants their website to be found effectively on the major search engines for keyword searches that are related to their industry. This means that you must pull out all of the stops and work extremely hard in order to boost the exposure of your site, advertise it in the most cost effective ways, and of course ensure that your site works from a user’s perspective.

Many of our clients ask us why their site isn’t found successfully on Google, and our answer to this question depends on various situations. This could be that the site hasn’t been indexed with the search engine database due to the site being fairly new, alternatively it could be because the site hasn’t been optimised in the right ways, or that the progress of the site has been hindered because of hidden text.

Whatever the reason the outcome is the same – no visibility on the search engines. Listed below are a few free website optimisation tips that will help you to give your website a bit of a boost. Of course these tips alone won’t result in your site being found in 1st place on Google, that’s where our optimisation services comes into play, but they will definitely help:

1. DoFollow Blogs– As you may be aware link building plays an important part in the success of a website. Gaining a good number of quality links from relevant websites will help to boost your Google PageRank score which can play an important role in boosting your search engine position. However, buying links from link farms is a big no-no. Link farms usually offer you thousands of links in return for a set fee. This may sound like an attractive offer but the reality is that the links you gain normally have a Google PageRank of 0/10 and will have no relevance to your industry – thus meaning you have thrown your money down the drain.

Instead of using link farms, a better alternative is to use the various DoFollow Blogs that are available. The links that you add to these blogs are followed by the search engines, giving you a potential Google PageRank boost, as well as helping to increase the exposure of your site.

A couple of DoFollow blogs to try include http://bigbrightbulb.com/ and http://www.instigatorblog.com
2. Social Media Management – Growing importance is being placed on social media accounts, such as Facebook and Twitter, especially due to ‘Real-Time Search’ which has recently started up on Google and Bing.

Creating a highly focused campaign on social media sites can have a massive impact on your site visitors, company exposure, and ultimately sales levels.

There are various directories available, such as www.twellow.com, that make it easier to find people to ‘follow’ or become ‘friends’ with, ultimately helping you to spread the word about your company and website.

Jump 2 IT Media specialise in social media management and if looking after your campaigns on a daily basis is too time consuming then let us do the hard work.
3. Update Your Website – The search engines like websites that are updated on a regular basis, so if your site hasn’t changed in a number of years then it is likely to struggle when compared to a site that is frequently updated.

When I say updated I don’t mean you have to build a new website every month. All that is required is for you to add a new ‘news article’ or ‘special offer’ onto your Homepage, for example, and this will keep the search engines happy.

Ultimately if search engines see new content has been added then they know that your site is being updated, which means that you are taking the time to keep the site fresh and this is definitely a positive move.

Jump 2 IT Media are specialists in website optimisation within the UK. If you are interested in our services then please contact us on 0845 582 3545 or email us at info@jump2itmedia.com.