Twitter 'Follow' Button

Twitter has recently realised their latest social networking plugin, the 'Follow' button.

While the 'Tweet' button is a useful tool for sharing links, it was limited when it came to generating followers - consumers still had go to the brands Twitter profile in order to follow them manually.

Twitter has since addressed this issue with the introduction of a new Follow Button. This enables Twitter users to subscribe to a brands presence straight from a product landing page or other web location, rather than having to navigate Twitter itself. While this may decrease traffic to the social network, it should make the follower base building aspect of digital marketing easier.

"For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination," notes the official Twitter blog. "People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website."

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