Top Ways to Win Google Over
If you are looking to improve the performance of your website online, and on Google in particular, then the following tips are essential. You may also be surprised by how much Google sounds like an actual person!
1. Attractiveness or Personality?The big question is whether Google goes for attractiveness or whether it prefers a good personality?
Well, the answer is good news for all you funny looking websites out there because Google is definitely attracted by personality. Rather than being vain and putting the websites that it finds physically attractive at the top of the search engine listings, Google prefers sites that tick all of its personality boxes. For example, if your site contains good internal linking, readable links throughout the site, readable content, good targeting of keywords within a page, amongst other things, then you stand a great chance of finding yourself at the very top of Google’s ‘most wanted’ list.
Obviously this is bad news if your website has about as much personality as a cabbage! However, do not despair as Jump 2 IT Media have experts who are fully trained in carrying out personality transplants, so every cloud really does have a silver lining.
2. It’s About Who You Know:No matter what people say, we all know that it’s always a bonus when you have a boyfriend/girlfriend who has good looking mates. It’s not that you want to do anything with them, well, apart from stare at them occasionally in the hope that your partner doesn’t notice! And the truth is that Google is no different!
Yes, it’s official. Google likes to eye up your mates! They even have a Page Rank system set up which rates sites out of 10, so if you have a 7/10 site that is linking into your website then Google is highly impressed by this. Obviously if a site that has a 0/10 ranking links into you then Google will think that you’re about as attractive as a Michael Jackson (which isn’t a good thing) and will most likely give you an overall ranking of 0/10 or something very similar as well.
However, the more attractive mates you have the better. So, 10 inbound links into your website that range from 5/10-8/10 will result in your own Page Rank increasing, which subsequently helps to improve your position on the natural listings on Google.
3. Changing Regularly:Another way to win over Google’s heart is to change regularly. We all change our underwear daily (well apart from you, yes I’m talking about you!) so Google prefers it if you change your website's underwear on a frequent basis as well. Obviously your website doesn’t wear underwear, well it shouldn’t anyway, so the next best thing is content.
Adding new content onto your site every week helps to attract Google back to index your site more often, which can help increase your current position on the natural results.
You’ll soon begin to see that the more you change your website's underwear then the more attention Google will pay you.
Please note – Rumours of Google placing your website into 1st place for all targeted keywords if your site dresses up in see-thru lingerie have proved unfounded.
4. The Other Website:Just like a typical man, Google also suffers from the ‘other woman’ syndrome. Well, in Google’s case it is more like the ‘other website’. Yes, it’s true, Google will cheat on your website as soon as soon as it sees a better model. Men and search engines, who’d have them, eh?
The truth is that there are many competing websites all vying for the top 10 positions on Google for various keyword phrases. So you have to make sure that Google finds yours more attractive than any other.
The best way to do this is not to settle with what you’ve got. So what if Google thinks you’ve got a great personality? There’s always another website that’s also got the personality AND has the looks as well. So if you don’t want Google to run off with another website then it is essential that you keep improving your website.
At the end of the day you can’t stop Google eyeing up other websites, but you can do your best to make sure that your site is the one that Google goes home to every night.
So, there it is. An insight into the wonderful world of Google and how it decides what site goes where in the natural listings. Obviously though, if you want to increase your online performance then it’s not just a case of pouting those lips of yours in true Victoria Beckham style.
For more information on the ways in which to improve your online performance on Google then please contact us today on:
Telephone – 01283 556741
Email – info@jump2itmedia.com
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