Increase Exposure With News Search

Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

News Search Optimisation

News search optimisation is getting more powerful with social media and real-time search. Add these to older tactics like blogs and press releases, and there have never been more opportunities to get news-related content discovered.

Real-Time Search

You're probably already using social media in some capacity at this point. Real-time search presents an added benefit to talking about timely topics using channels that you are already using (Facebook, MySpace, Twitter, blogs, etc.). That doesn't mean spam. Spamming won't get you very far here anyway, because Google is pretty good at filtering this. A few basic tips for real-time search optimization are listed below:

1. Use keywords
2. Talk about timely events
3. Have a lot of followers (who can share your content)
4. Promote Conversation
5. Include Calls to Engagement

Real-time search is much more than just Google. There are an increasing number of players in this space, and with the rise in smartphone usage, mobile apps are giving consumers a lot of choices in how to obtain their information.

Social Search

Another great benefit of using social media means you get to show up in your friends/followers personalised social search results for numerous queries on Google. Newsy topics are frequently the ones that trend, and that means lots of people searching. If something big happens, there's a chance that some of your social network contacts will search for something related to that, and if you have something to say about it, there's a good chance they'll see it in their results.

Of course people search with the social networks themselves as well. Facebook search queries were on the rise last time I checked.

Optimising for news search means more shots at showing up in search results period.

Source – Chris Crum – Web Pro News