Google Product Listing Adverts
Google announced product listing adverts towards the end of 2011 and they are proving a very valuable addition to paid search activity for retailers. These adverts are also very easy to set up and implement as long as the retailer has their Google Merchant centre linked to Google AdWords.
Google summed up what product listings are and how they work by saying; “Product Listing Ads are search ads that include richer product information – including product image, price, and merchant name – without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Centre account, Google may automatically show the most relevant products along with the associated image, price and product name.”
The key advantage of product listing adverts is that they can appear alongside a text advert and take up more advertising space on the results page, if your site also takes the 1st organic listing then this is a great way to capture a large percentage of traffic on certain terms that are relevant to the products that you sell.
Product listing adverts also allow advertisers to promote all the brands within their merchant centre feed very quickly.
An example of product listing adverts within search results is shown below:
All information provided by Google on product listing adverts can be found here.
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