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Domain Authority Explained

Domain Authority Explained

March 19, 2024

Understanding Domain Authority (DA) is pivotal for digital marketers, webmasters, and content creators aiming to improve their website’s visibility within search engine results pages (SERPs), but what is it exactly? In this article, we explain what domain authority is, how it is used in the SEO industry, and the importance of achieving the best DA

What is Website Optimisation?

What is Website Optimisation?

March 14, 2024

It goes without saying that the significance of a strong online presence cannot be overstated for businesses. Central to establishing this presence is the process of website optimisation, often interchangeably used with the term search engine optimisation (SEO). This alignment isn’t coincidental; it underscores a fundamental truth about modern web strategy: optimising a website effectively

Does PPC Impact SEO Rankings?

Does PPC Impact SEO Rankings?

February 29, 2024

As you may already know, two main strategies dominate digital marketing for boosting website traffic. These are Pay-Per-Click (PPC) advertising and Organic Search Engine Optimisation (SEO). Understanding these concepts is crucial for any business or individual looking to enhance their online presence.  Potential clients often ask us whether running a PPC campaign can influence a