SEO Glossary
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If you use duplicate content within your website on separate pages then the search engines will only index one of them due to their strict duplicate content policy.
In the past websites have created pages that contain 99% of the same content as each other, with the only difference being the main targeted keyword changing. This is because companies want to target all possible keyword terms without having the hassle of writing fresh content. However, duplicating content will only mean that a number of your pages will not be indexed by the search engines.
Therefore, we advise that you do not use this technique in your own website.
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