SEO Glossary
Pay-per-Click Campaigns
Pay-per-Click campaigns are a great way to instantly increase traffic into your website if you are willing to pay on a per visitor basis.
Although not as effective when compared to search engine optimisation, Pay-per-click campaigns are proven to help increase visitor numbers and sales figures.
All of the major search engines offer pay-per-click campaign, with the most beneficial being on Google. However, due to the vast popularity on Google you will also find that your cost per click will be higher than it would be on Yahoo or MSN. On the plus side you will receive more traffic through Google, but just make sure that you keep on eye on the cost side of things.
Overall, pay-per-click campaigns are a fantastic way to promote your website in a more forceful and visible manner online.
Jump 2 IT Media offers pay-per-click campaign management that has helped clients save not just hundreds but thousands on their monthly campaign spend, whilst at the same time increasing visitor numbers.
Terms associated with Pay-per-Click campaigns include:
For more information on Pay-per-Click Campaigns please contact us
