SEO Glossary
Optimisation
Optimisation is a shortened term for 'website optimisation' and 'search engine optimisation'.
This is the process of increasing your websites popularity on the major search engines, which ultimately leads to an increase in visitors, enquiries, and sales.
Effective optimisation will boost your natural rankings on the major search engines, such as Google, Yahoo, and MSN, making your website more visible to your target audience.
Terms related to Optimisation include:
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