Link building plays a massive part in the success of a website for a number of reasons. Firstly, the more links you have on another websites, the more visitors you can potentially receive. It makes sense really, after all by doing this you are increasing the visibility of your site.
Secondly, from an optimisation perspective link building is essential. Since Google developed their PageRank program, website owners have set about to gain as many links as possible in the hope that it will increase their PageRank status. However it is not as simple as gaining as many links as possible.
Google will penalise you if the links you gain are from link farms, forum spamming, or from sites that have no relevance to your own.
In order to improve your PageRank then it is essential that you attempt to gain a link within top quality, industry-related sites that have a higher PageRank than your own.
Jump 2 IT Media offer a quality link building service that is fully designed to enhance your PageRank, not harm it.
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For more information on Link Building please contact us