SEO Glossary
Black Hat Optimisation
Black Hat Optimisation is a term given by the Search Engine Optimisation industry to define techniques that are ‘unethical’.
Black Hat Optimisation, although not overly common these days, is still utilised by certain companies who are intent on improving clients natural positions without caring about the long term effects.
Once the search engines realise the black hat optimisation techniques that have been incorporated then it can ban the site from their database, resulting in the site not appearing in the natural positions at all.
It is essential that black hat optimisation techniques are avoided at all costs.
Terms associated with Black Hat Optimisation include:
- Keyword Spamming
- Doorway Pages
- Cloaking
- Hidden Text
- Duplicate Content
For more information on Black Hat Optimisation please contact us
