Banner advertising is a common online marketing technique in which companies can highlight certain products/services within their website.
If the banner is visible and attractive enough then it will help to persuade site users to click on the link, thus leading them to whatever product/service that you are forcefully promoting.
Additionally, companies also advertise their services on industry-related websites in order to drive further visitors to their own site. In most cases this requires payment from yourself to the company whose site you are advertising within.
Terms associated with banner advertising include:
For more information on Banner Advertising please contact us