SEO Glossary
Algorithms
Algorithms are the complex equations used by search engines to calculate the position of each website page in the results for a particular search.
By learning more about the algorithms used SEO specialists can hope to adjust the content and coding for a particular website page to enable it to appear above its competitors.
However, search engine algorithms are frequently updated in an effort to improve the quality and relevance of the search results returned and this means that the precise requirements required to acheive a high-posiion in the search engine results are also ever-changing.
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