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Group Your Sites Together on Google’s Search Console

google search console

Google have announced that webmasters are now able to group together multiple properties within Google’s Search Console, enabling you receive aggregate data within the Analytics report.   Historically, it’s always been possible to view Search Analytics data, such as clicks and impressions, via Google’s Search Console – formerly known as Webmaster Tools – on a…


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3 Tips For Effective Link Building

3 Tips for Effective Link Building

The art of effective link building has long been the topic of discussion between many webmasters and SEO specialists over the years, with many debating over what strategies produce the greatest organic impact.     So, let us clear something up for you. Link building is not a dark art, nor do you require Harry…


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5 Ways to Improve Your SEO Performance

5 ways to improve your SEO performance

It’s safe to say that every single individual, or company, that owns a website would like to see it ranking more effectively on Google for their key search terms. Of course, it’s never that simple but, here at Jump 2 IT Media, we thought you might like to learn 5 ways to improve your SEO…


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How to Establish Your Social Media Presence

socialmedia

These days there is so much focus on SEO and other aspects of online marketing that, incredibly, many companies fail to see the true value of a strong social media presence. In fact, a surprising number of online businesses fail to even update their social media accounts, if they have any at all, which, in…


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Live Demo of Google Adwords Redesign Coming on May 24th

Google Adwords Redesign 2016

Google recently announced that there will be a complete overhaul of the AdWords interface, with a live demonstration taking place on May 24th.   The image below is a screen shot of an Ad Schedule window at the campaign level, although it’s hard to make out the changes in great detail. However, all will become…


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Google Analytics Goes Secure

Google Analytics

Yesterday – 27th April 2016 – it was announced that Google Analytics will become secure, with the search engine giant saying: “Security and privacy are of utmost importance to our clients, our clients’ end users, and to Google, and secure transmission of our JavaScript libraries and measurement data is essential to that end. To implement…


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Google to boost mobile-friendly algorithm this May

Google Mobile Friendly Update

Google recently announced that they are going to be boosting the effects of the mobile-friendly algorithm that they launched back on April 21, 2015.   The search engine giant stated that the update will happen “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly,…


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Moz Releases 2015 Search Engine Ranking Factors Study

Moz 2015 Search Engine Ranking Study

Moz have recently released their 2015 ranking factors study, which they claim to be the largest that they’ve ever conducted on the subject.   The study, which saw Moz interview 150 SEO experts, ranks the various search ranking factors based on (a) asking industry experts their thoughts on over 90 factors and (b) using correlation…


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Carphone Warehouse’s Social Media Backlash

Carphone-Warehouse

Social media can be a great tool for increasing your brand’s awareness, inform your target of new products and improve your online authority. However, when things go wrong social media offers no place to hide, just ask Carphone Warehouse.   Last week angry Carphone Warehouse customers hit out at the retailer via the various forms…


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Pinterest ‘Buy Button’ Now Available in U.S.

Pinterest Buy Button

Last month Pinterest announced that they are set to add a ‘buy button’ to their website, allowing users to purchase products directly off Pinterest by tapping a blue “Buy It” button and using Apple Pay or a credit card.   The new feature will provide users with the ability to choose from around 2 million…


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